Kasey Ryan: Product Manager in Nederland, CO

Develop and maintain a product roadmap for physical products and artist experience that focuses on improving KPIs and maximizing ROI ? Delivered new artist pricing tools allowing artists to control pricing across all products in their store ? Implemented sharing tools enabling the artist community to promote to their followers more efficiently driving a 15% increase in artist driven traffic to Society6.com ? Developed a product launch calendar ensuring that all teams are hitting required deadlines ensuring products launch on time ? Lead sprint planning and daily stand-ups ? Partner with the engineering team to scope and prioritize the projects/features and lead them to completion ? Translate business needs into delivery of product requirements that clearly state the goals of the product and give an in-depth explanation of the desired functionality

? Merchandised and managed products across all categories ? Designed web testing by identifying test opportunities, constructing hypotheses, implementing tests and analyzing results ? Optimized customer experience by partnering with design team to implement data driven design decisions ? Partnered with IT developers to prioritize and plan ecommerce tasks ? Monitored sales and inventory positions to identify opportunities and risk ? Identified the opportunity to revamp merchandising on View All category pages decreasing bounce rate by 60% and exit rate by 15% ? Established a reporting process to identify and communicate exceptions, such as SKUs missing from the web ? Executed analysis to determine the ROI of implementing third party personalization technology

? Analyzed the online business to identify and present opportunities and risks ? Partnered with buying and production teams to ensure that promotions were executed flawlessly ? Analyzed click stream and customer behavior to determine opportunities to increase conversion and revenue ? Managed editorial process by partnering with buying and styling teams to ensure the optimal merchandise is editorialized

? Merchandised products across multiple categories on LastCall.com ? Managed promotion schedule ? Analyzed promotion event success based on key web metrics and sales data

? Partnered with planners and buyers to implement business strategies including product flow, allocation, and inventory reduction ? Analyzed sales and inventory at the company and store level, then implemented action accordingly