Kate Ranieri: Marketing Coordinator in San Diego, CA

• Managed strategy & execution of marketing campaigns, projects and initiatives including overseeing budgets and timelines, legal reviews, creative development and approvals, working with internal and external agencies • Built integrated marketing strategies and creative campaigns that met marketing KPIs and rolled up to business objectives and branding • Partnered with media team to ensure best practices and efficiencies in media planning • Oversaw plans, production and execution for Digital, Direct Mail, Television, Radio, Print and Out of Home channels • Actively participated in the Young Professionals Network mentorship program • Earned Philly DMA 2019 Benny Awards for: Direct Mail, B2B (lead generation or retention); People's Choice Award and Integrated Media Campaign, B2B (2 years in a row) Direct Response Marketing Specialist, Comcast NBCUniversal February 2017-December 2018 • Collaborated with Senior Director and division stakeholders to deliver Digital, Direct Mail, Email and other ad-hoc creative assets • Monitored results and created reports; leveraged learnings to inform future campaigns • Worked with business partners to define objectives, gain insights and an understanding of the business strategy • Compiled and prioritized internal feedback to inform creative direction • Regularly communicated campaign status updates to business partners • Integrated company principles to drive results and growth to deliver positive customer experiences • Mentored college intern through the Young Professionals Network and provided guidance for how to manage and participate in meetings, projects and presentations • Earned Philly DMA 2018 Benny Awards for: Direct Mail, B2B (image and brand); People's Choice Award and Integrated Media Campaign, B2B

• Identified and developed marketing offers and campaigns utilizing segmentation data targeting high propensity audiences • Developed creative copy and proofed materials for consistency, integrity and data validity • Collaborated with entertainment liaisons, key casino marketing departments and vendors for direct mail execution • Assisted in training of employees on new software, acting as a troubleshooting expert • Demonstrated ability to work in a fast-paced, high volume, high stress environment