Katharina Redelberger: Marketing Team Lead

Leading the marketing team, driving sales & creating magic through buyer persona targeted content, campaigns and events for mid-sized businesses in a niche market in the DACH region. I am the direct report to the executive board and am honored to be part of the managment team who influences future decisions and actions of YAVEON.

Used my friendly and open-minded personality to proactively build customer relationships in order to create repeat business and provide an unforgettable customer experience.

Increased online interaction by 300% with implementing a long-term content strategy as well as a complete website relaunch. Bringing all departments together by regular meetings, knowledge exchange and constant re-evaluations of campaigns has been the single most-important factor of success.

Served as a human connection between Marketing and Sales to drive propane revenue in the B2B and B2C market. My tasks included large-scale presentations to partners, sales appoinments, lead management and trade show respresentations.

Serviced a client base in a region in North America that generated over $ 2,000,000 in annual revenue. I worked closely with internal departments to ensure the success of the planned campaigns, had full responsibility for direct customer service as well as all aspects of the campaign work including planning, placing and trafficking media buys.