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Located in Denver, Katie is an Integrated Advertising and Marketing Professional with 12 years of agency and brand experience working on national and regional campaigns covering broadcast, OOH, digital, print, social, radio, and experiential production. She has a wide range of industry experience - managing brands such as Henkel, BJ's Restaurants and Brewhouses, PG&E, Lexus, DreamWorks, AAA, Washington Nationals, CreditCards.com, Purina Beneful, Constellation Brands, Glint and Disney. 

If Katie’s not busy eating macaroni and cheese, she can be found hiking, watching live music or cooking soup. She’s happiest in a beanie apres skiing. Should Katie ever not be in advertising, she’d likely try her hand as a band manager or own a sandwich shop. 

• Client: Energy Upgrade California - a behavior change campaign to inspire Californians to utilize cleaner energy
• Leader in building collaborative relationships with internal and external partners that bolster client and agency’s
ability to solve creative objectives and amplify brand awareness and intent
• Craft provocative strategic briefs to encourage creativity
• Manage and mentor team: Account Supervisor and Account Executive, both promoted under leadership
• Founder and fearless leader of “Team Fun” aka DDB SF’s first culture committee

Account Director

• Clients: Dial, Dial For Men, Schwarzkopf Hair: Keratin Color, Color Ultime, Gliss Hair Repair as well as BJ’s Restaurants & Brewhouses
• Managed global and local teams in broadcast and social film / photoshoots with time sensitive launch windows
• Tracked client budgets and hours to ensure agency financial growth

Account Supervisor

- Day-to-day lead of strategic and creative rebranding efforts for AAA NCNU, CreditCards.com, Washington Nationals, 
Glint, Constellation Brands and PreviouslyOwnedByAGayMan.com
- Online and offline campaign efforts led AAA NCNU to become fastest growing club in AAA Federation and 
a 10% YOY increase in single game ticket sales for Washington Nationals 
- Maintainer of client burn reports and scoped deliverables to keep pulse on opportunities to build agency business
- Proud mentor and manager to two Account Managers and one Assistant Account Manager
- Successful provider of timely, clear and concise bi-coastal communication with client and between SF and NY offices
- Explored production skills to execute two impactful experiential events for AAA NCNU

- Clients: Blue Diamond Almond Breeze, Purina Beneful, Purina Beneful Snacks, Stanford Health Care
- Liaised with strategy to lead strategic thinking with partner agencies and assisted with crisis management efforts
- Managed print, OOH, radio, emerging media and television production for all clients simultaneously
- Developed and managed client scopes of work; monitored monthly burn reports, budget, payments, invoicing
- Assisted Group Account and Managing Directors with supervising agency bandwidth to ensure staffing for workload
- Monitored talent & residual costs and cycles; accurately provided traffic and rotation information to media

- Responsible for management of Lexus National campaigns from major launches to sustaining work while nurturing Assistant Account Executive and Account Coordinator growth and experience
- Fostered effective client relationships, initiated agenda content and lead client-agency meetings
- Fluent in all production (broadcast, radio, print, OOH) as well as digital including industry first emerging media integrations, FEPs, pushdowns, rich banners and mobile; developed corresponding creative briefs
- Worked across all departments within agency: media, strategy, project management, creative, production, product information, business affairs, art buying, social, PR, legal and cost control
- Cultivated relationship with media through accurate completion of monthly creative allocations and rotations

Account Executive

- Clients: Disney Animation, Buena Vista Home Entertainment, NBC Universal and DreamWorks  
- Interpreted and delivered client vision to art directors and designers
- Assisted with agency and client social media strategies 
- Managed in-house production schedules; maintained project budgets and billing

- Managed relationships and marketing plans with content providers such as Netflix and Hulu 
- Developed and fostered online fan communities via Facebook, Twitter, YouTube; maintained three daily brand blogs
- Researched and composed press releases; handled online publicity outreach
- Played a key role in the development of two brand-specific websites; collaborated on design and functionality

Marketing Coordinator

Find out detailed information about Katie Edson,  in Denver, CO

Katie Edson: in Denver, CO

Katie Edson

DDB San Francisco

DDB San Francisco

MUH-TAY-ZIK | HOF-FER

Riney

Team One USA

Weston Mason

Acorn Media