Katie Wang: Brand Assistant- Tyson Unbreaded Fully Cooked in Chicago, IL

Pull data from Nielsen IQ related to pricing, distribution, sales etc. for 3 different segments, and competitors, which informs a larger monthly overview of the entire business and is shared among the business unit team ? Manage workflow of product data management system. This includes working closely with cross-functional team members to execute projects, including over 20 spec changes, that keep products up to date and ensure accurate information is communicated to consumers ? Collaborate with agency partners and co-workers to update information on Tyson.com quarterly to ensure accurate product information and a smooth customer shopping experience ? Monitor Power BI each month to track complaints and ensure quality and consistency among product portfolio ? Organize and prioritize over 15 simultaneous projects with project trackers which are shared among the marketing team and cross functionals

? Utilized existing consumer research to create 8 new product concepts to be tested via survey and narrowed down ? Created, fielded, and analyzed a tri-annual consumer research survey with almost 3,000 responses ? Designed sample pack packaging, Facebook banners, and promotional social media posts using Adobe Photoshop ? Edited over 50 blog posts on PlantersPlace.com to improve their search engine optimization scores

? Co-led a group of 10 junior high students in discussions about leadership, personal growth, and Taiwanese heritage ? Planned, organized, and led workshop activities including ultimate frisbee, finger painting, and a group dance ? Served as the medical intern and helped treat 5 kids that were sick or got injured during the day