Katy Kvassay: Los Angeles Manager & Dog Runner in Cleveland, OH

Store Merchandising // Mannequin Styling // Personal Shopping // Window Displays // Operations and Organization //

• Maintain positive relationships and communication with clients • Conduct meet & greets with new clients • Train local dog runners • Promote and Market Trailblazing Tails via social media & grassroots efforts • Create and maintain partnerships with local businesses • Manage accounting for all dog runner’s earnings • Calculate profits for Trailblazing Tails on a weekly basis • Track the status of each client’s run packages and create invoice when necessary • Run with multiple dogs while maintaining control • Watch for and control negative behaviors • Provide positive reinforcement, leash training and dog integration • Problem solve behavioral issues and help guide clients with training

Worked side by side the owner on integral stages of early brand development, web launch, brand growth and brand sustainability. Work side-by-side the owner, wearing many hats both internally and at large interfacing with clients on the wholesale level, and of course retail clients from the web platform. Set up In-Store Pop Ups Maintain relationships with factories & wholesale accounts Create materials for wholesale and online. Selling, systems, inventory. Maintain the online store. Upload product photos & inventory, run promotions, ship to customers and ensure customers are happy

I was the Jack of All Trades once we re-opened the store in our new location. I did any and everything to get the store set up and continue running and looking lovely. Including but not limited to: *Communicated with Vendors on placing orders, customer request, damages, swaps *Styled Instagram posts including lay-downs, mannequin styling & merchandised store shots *Managed product through entire life cycle. Including: helping make decisions on what product to buy/how much, entered POs into RunIT, merchandised product into sales floor, photographed product for social media, photographed product for clients, managed mark downs and return to vendors. *Helped create successful events & parties that were held at the store. Worked with nearby businesses for inclusion & cross promotion of events. *Was in charge of trouble shooting all aspects of running the store. Including: Register Program RunIT, Customer Databases, MailChimp, Instagram, Scheduling, Hiring, Training

• Window Design & Merchandising based on Seasons, Holidays, Promotions • Sourced materials for displays • Merchandised Sales Floor • Customer Service & Gift Wrapping

•Built personal relationships with clients and developed an understanding of their fashion and lifestyle preferences •Identified clients shopping trends to provide excellent customer service via calling, emailing & showing new pieces as they arrived daily •Responsible for day to day running of the store as well as opening and closing procedures •Created Instagram and Facebook posts to drive business •Involved with re-merchandising product and styling mannequins

•Responsible for all creative and merchandising aspects of wholesale showroom business including two permanent showrooms and all tradeshow displays •Work with over 30 artists to carry out the vision for their products through merchandising and display in permanent showrooms and at several tradeshows per year •Coordinate all trade show details from planning and creating, marketing, shipping, hiring and execution •Work with team to service customers, meet sales goals and seek out new lines while at market •Responsible for all online marketing and social media, including updating website, sending email blasts and working with vendors to represent current digital catalogs and images online