Kayla Mead: Marketing & Communications Professional | PR Strategist in Huntington Beach, California
Kayla Mead
Marketing & Communications Professional | PR Strategist
Huntington Beach | US
Summary
Activity
Projects
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Work experience
Freelance
Marketing and Communications Consultant | 12/2023 - Current
As a Freelance Marketing Consultant, I am passionate about helping brands elevate their visibility and connect with their target audience. With a strong background in marketing, communications, and public relations, I provide strategic expertise across brand awareness, digital marketing, and content creation. Whether it's through crafting compelling stories, driving impactful PR campaigns, or managing social media, I thrive on delivering results and building strong brand followings. Let's collaborate and take your brand to the next level!
My expertise includes:
Multichannel Marketing | E-Commerce | Social Media | Powerpoint Presentations/Decks | Public Relations | Website Management | Project Management | Brand Development | Analytics and Reporting | Event Coordinating | Content Creation | Email Marketing | Market and Competitor Research | Performance Tracking | Networking | Communication
National Cycling League (NCL)
Sr. Manager, Marketing and Communications | 04/2023 - 12/2023
In my role as the Senior Marketing and Communications Manager at the National Cycling League, I led the development and execution of comprehensive marketing and communication strategies that significantly enhanced the league's presence, engaged target audiences across multiple channels, and drove brand growth. I was committed to leading a high-performing team and fostering cross-functional collaborations, ensuring that every marketing effort was strategically aligned with the company’s goals. With a proven track record of managing complex projects, optimizing campaigns through data-driven insights, and elevating brand visibility, I passionately aimed to create a tangible impact on business growth.
National Cycling League (NCL)
Marketing and Communications Manager | 02/2023 - 04/2023
Jonnum Media
Communications Manager | 01/2020 - 12/2022
My role at Jonnum Media representing Honda Racing Corporation (HRC) was marked by significant contributions to the public relations and communications strategy, notably:
Public Relations Strategy: Developed and implemented comprehensive PR strategies that significantly enhanced the visibility and reputation of HRC, focusing primarily on Team Honda HRC.
Media Relations: Expertly managed relationships with media outlets, coordinated interviews, and facilitated extensive coverage of HRC’s racing events and activities.
Content Development: Created and distributed a range of impactful communication materials, including press releases and media kits, to support brand messaging and promote HRC’s initiatives.
Event Management: Coordinated a variety of events, from press conferences and product launches to media days and national events, effectively boosting media coverage and audience engagement.
Crisis Communication: Skillfully addressed and managed communications during high-pressure situations or controversies to protect and uphold the company’s image.
Stakeholder Communication: Engaged with key stakeholders, including sponsors, partners, broadcast, teams, and athletes, ensuring strategic alignment and effective communication to support overall organizational goals.
Tucker Powersports
Athlete Manager, Marketing - Answer Racing | 08/2019 - 04/2020
As Answer Racing's Athlete Manager, I was responsible for developing and executing marketing strategies that leverage athlete endorsements and partnerships to enhance brand visibility and drive sales. I used my deep understanding of both marketing principles and the motorsports industry, to focus on building strong relationships with athletes, managing their sponsorships, providing personalized gear and accessories on a day-to-day basis, and ensuring they effectively represented the brand at all races. I had the opportunity to work closely with cross-functional teams, athletes, and external partners to create impactful campaigns that resonated with target audiences and achieved business objectives.
Athlete Support Management: Advanced to oversee amateur and professional athletes’ accounts, contracts, and obligations. Provided tailored support to ensure client satisfaction and effective management of their engagements.
Brand Positioning: Collaborated with cross-functional teams to refine brand positioning and messaging, ensuring alignment with target audiences and improving customer retention rates.
Customer Acquisition and Retention: Implemented and refined branding strategies to enhance customer and athlete satisfaction, retention, and account growth and identified and acquired new customers and athletes by developing long-term relationships and partnerships.
Product Launches & Media Coordination: Managed product launches, events, and media requirements, including photoshoots and video shoots.
Promotion & Outreach: Coordinated outreach and marketing activities to drive visibility, consumer engagement, and sales.
E-Commerce and Brand Alignment: Managed e-commerce operations, oversaw multiple projects, improved customer service processes, and supported a fast-paced business environment with strategic direction.
Tucker Powersports
Direct Sales and Marketing Specialist & Rider Support Manager | 07/2018 - 08/2019
Alias MX
Director of Customer Relations & Athlete Support Manager | 01/2016 - 12/2018
As the Director of Customer Relations & Athlete Support Manager, I played a critical role in managing and enhancing the relationships between Alias MX, its customers, and sponsored athletes. This dual leadership position required a deep understanding of customer relationship management, athlete support, and strategic communication. I was responsible for driving customer satisfaction, retention, and loyalty while ensuring that sponsored athletes received the support they needed to represent the brand effectively. My leadership was key in aligning customer and athlete experiences with the company’s strategic goals.
Customer Relationship Management: Nurtured and managed relationships with key customers, ensuring they received maximum value from Alias MX’s products and services.
Project Management: Oversaw the planning, execution, and evaluation of customer success projects and initiatives to drive customer engagement and loyalty.
Performance Analysis: Monitored and analyzed customer feedback, performance metrics, and account data to identify areas for improvement and implement effective solutions.
E-Commerce & Brand Alignment: Managed e-commerce operations and aligned them with brand marketing strategies. Oversaw multiple projects, improved customer service processes, and provided strategic direction in a fast-paced environment.
Documentation & Content Management: Composed and managed copywriting and documentation. Contributed to the development and improvement of company policies. Handled inventory control, website content including catalogs and accounts, and daily reporting.
Education history
California State University, Long Beach
Bachelor of Arts - BA
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