Kayla Mead: Marketing & Communications Professional | PR Strategist in Huntington Beach, California

As Answer Racing's Athlete Manager, I was responsible for developing and executing marketing strategies that leverage athlete endorsements and partnerships to enhance brand visibility and drive sales. I used my deep understanding of both marketing principles and the motorsports industry, to focus on building strong relationships with athletes, managing their sponsorships, providing personalized gear and accessories on a day-to-day basis, and ensuring they effectively represented the brand at all races. I had the opportunity to work closely with cross-functional teams, athletes, and external partners to create impactful campaigns that resonated with target audiences and achieved business objectives. Athlete Support Management: Advanced to oversee amateur and professional athletes’ accounts, contracts, and obligations. Provided tailored support to ensure client satisfaction and effective management of their engagements. Brand Positioning: Collaborated with cross-functional teams to refine brand positioning and messaging, ensuring alignment with target audiences and improving customer retention rates. Customer Acquisition and Retention: Implemented and refined branding strategies to enhance customer and athlete satisfaction, retention, and account growth and identified and acquired new customers and athletes by developing long-term relationships and partnerships. Product Launches & Media Coordination: Managed product launches, events, and media requirements, including photoshoots and video shoots. Promotion & Outreach: Coordinated outreach and marketing activities to drive visibility, consumer engagement, and sales. E-Commerce and Brand Alignment: Managed e-commerce operations, oversaw multiple projects, improved customer service processes, and supported a fast-paced business environment with strategic direction.