Kayla Mead: Communications, PR & Marketing Consultant | Strategic Storytelling for Motorsports, Outdoor, Apparel & Lifestyle Brands in San Diego Metropolitan Area, California
Kayla Mead
Communications, PR & Marketing Consultant | Strategic Storytelling for Motorsports, Outdoor, Apparel & Lifestyle Brands
San Diego Metropolitan Area | US
Skills
- Athlete Sponsorship Management
- E-commerce Optimization
- Customer Relationship Management (CRM)
- Brand Development & Strategy
- Content Creation & Community Engagement
Summary
Activity
Projects
No information
Work experience
Marketing Strategist & Brand Consultant | 12/2023 - Current
• Elevate brand presence through strategic marketing, public relations, media outreach, and digital content initiatives.
• Develop and execute multi-faceted campaigns across social media, email, website management, and brand storytelling to enhance visibility and engagement.
• Manage diverse projects spanning marketing strategy, PR/media relations, content creation, website optimization, and community building.
• Partner with clients to craft compelling messaging, strengthen audience connections, and drive measurable growth.
• Adapt to evolving business needs, offering end-to-end support from creative direction to execution across digital and traditional channels.
National Cycling League (NCL)
Senior Manager, Marketing and Communications | 04/2023 - 12/2023
• Developed and executed targeted marketing strategies for the league, individual events, teams, and athletes, enhancing overall brand visibility and sponsorship appeal.
• Led comprehensive marketing and communications initiatives, including event promotion, team branding, athlete spotlights, and league-wide campaigns, driving significant audience growth across digital and event platforms.
• Created strategic content and managed community engagement to boost social media presence and foster deeper connections with followers.
• Mentored and led a high-performing team, ensuring alignment and collaboration across all departments to achieve cohesive marketing and communication goals.
National Cycling League (NCL)
Marketing and Communications Manager | 02/2023 - 04/2023
Jonnum Media
Public Relations Communications Manager | 01/2020 - 01/2022
• Led strategic PR initiatives to enhance HRC’s visibility, with a focus on Team Honda HRC.
• Managed media relations, securing top-tier coverage, coordinating interviews, and overseeing content development, including press releases and media kits.
• Spearheaded press events, media days, product launches, photoshoots, and nationwide events to maximize brand exposure and engagement.
• Developed and executed crisis communication strategies, ensuring clear, effective messaging in high-stakes situations.
• Fostered and nurtured relationships with key stakeholders, including sponsors, partners, broadcast teams, promoters, and athletes, ensuring strategic alignment and brand consistency.
• Oversaw social media channels, race reports, and website updates, driving audience engagement and media coverage.
Tucker Powersports
Athlete Manager, Marketing - Answer Racing | 01/2018 - 01/2020
• Managed athlete sponsorships and partnerships, strengthening brand presence within the motocross industry.
• Collaborated on successful product launches and secured strategic collaborations to expand market reach.
• Led e-commerce operations, overseeing Amazon Seller Central and website management. Optimized product listings, enhanced customer experience, and facilitated the transition to direct online sales, driving higher conversion rates.
• Coordinated apparel and event logistics for national events, ensuring seamless execution of marketing initiatives. Collaborated on professional photoshoots and video productions to create high-impact promotional content.
• Drove brand awareness and sales growth through a strategic mix of athlete management, product launches, e-commerce optimization, and event coordination, consistently delivering results-driven marketing initiatives.
Tucker Powersports
Direct Sales and Marketing Specialist & Rider Support Manager | 01/2018 - 01/2019
Palomar College
Adjunct Faculty Instructor, Fashion Merchandising & Design | 01/2016 - 01/2019
• Provided academic guidance and support to students enrolled in fashion merchandising and design courses. Clearly communicated course participation requirements and enforced academic integrity guidelines to ensure a productive learning environment.
• Maintained effective communication with school administrators and partnering clients to increase student exposure, enrollment, and involvement in the program.
• Organized and managed field trips and departmental events, including fundraisers, vendor visits, and fashion shows. Responsibilities included pre-planning, auditions, design management, outfitting talent, and overseeing all day-of-show activities.
Alias MX
Customer Relations Manager / Rider Support Manager | 01/2016 - 01/2018
• Cultivated strong athlete and customer relationships, driving satisfaction and retention through personalized engagement and proactive support.
• Developed and executed comprehensive athlete sponsorship programs, ensuring effective brand representation and maximizing marketing impact.
• Optimized e-commerce operations by enhancing website content, refining inventory processes, and improving customer service, leading to stronger brand alignment and increased sales.
Education history
California State University, Long Beach
Bachelor of Arts - BA
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