Creative Agencies

Fashion

Lifestyle

Outdoor

Snow

Streetwear

Surf

Swim

Yoga

Health & Fitness

www.keeleyodougherty.com

I'm most myself when I'm outside.

I'm most aligned in my values when I get to support efforts to make the outdoor industry more accessible and sustainable.

My goal is to use my degree in Journalism and Communications to connect passionate people with quality products and profound outdoor experiences.

My professional background includes project coordination in public relations and marketing. I have a natural eye for
design and I often find myself reverse-engineering campaigns in my mind. I love a uniquely branded event and a clean,
thought-provoking social feed.

I'm looking for a role to kick-start a career in marketing and public relations. I work best on teams that value clear
communication, are committed to excellence, and work until the work is done.

Team Lead  \\  Apr 2018 – Mar 2020
Coordinated interviews for 200 applicants, created applicant assessment materials and proctored 30-50 interviews per semester.
Led onboarding and training of 20 new hires every hiring period.
Facilitated employee relations through problem-solving, scheduling, and professional development.

Operations Manager \\ Jun 2019 – Mar 2020
On-shift management of the entire 360,000 square foot Student Recreation Center (SRC) and a shift staff of 11 student employees.
Implemented and monitored programs as directed by management and saw the programs through to completion.
Acted as a first responder in facility emergency situations.

Customer Operations Specialist \\ May 2018 – Jun 2019
Ensure the daily operations of the facilities run smoothly.
Enforce policies in a clean and ethical way.
Assist manager with first responder duties.
Verify and monitor access requirements.

Fitness Attendant \\ Sept 2017 – Jun 2018
Policy enforcement through clear communication and understanding of Rec center etiquette and policies
Maintain high energy and friendly atmosphere through clear communication between staff and patrons
Build and develop relationships with coworkers, peers, and patrons

Team Lead - Operations

Planned, executed, and evaluated five successful branded events and a seasonal retail show.
Created four campaigns on a retailer asset distribution software shared by over 50 retailers, engineered key style clinic decks used by 100 retailers, and conducted the production of in-store displays used in the US and Canada. 
Designed and executed public relations product seeding efforts resulting in 45 on-site product reviews. 
Contributed to 5 athlete, ambassador, and influencer campaigns including outfitting a team headed to climb Mt. Everest and a seeding campaign resulting in 45 product reviews.
Managed PR table at Outdoor Retailer, providing reporters and media with product assets, directed interviews and participated in meetings with current and potential partners, reporters, and athletes. 



Marketing and Public Relations Intern

Remotely crafted and implemented social media brand strategies and campaigns.
Created and maintained an editorial calendar.
Oversaw day-to-day management of campaigns and ensured brand consistency and community connection.
Managed our online presence to ensure respectful and appropriate engagement.
Created engaging written and visual content for social platforms

Social Media Manager

Assisted in ensuring that the product presentation area was clean and organized.
Cultivated strong buying relationships with customers.
Used company literature and available training resources to stay up to date on product features.
Worked with customers to determine their needs and recommended the product to solve the customer’s problem.

Sales Associate

Find out detailed information about Keeley O'Dougherty,  in Tahoma, CA

Keeley O'Dougherty: in Tahoma, CA

Keeley O'Dougherty

University of Oregon

Mountain Hardwear

Body Basics and Beyond

Hill Station

University of Oregon