Keiko Koami: Market Analyst, Department: Sales in Manhattan Beach
Keiko Koami
Market Analyst, Department: Sales
Manhattan Beach | United States
Skills
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Summary
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Activity
Projects
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Work experience
LOTA USA, LLC
Market Analyst, Department: Sales | 07/2018 - Current
Integrate secondary trend data, cultural/industry trends, and competitors' performance into recommendations on how to go to market
* Provide visualization of the 3rd party's sales data and forecasts using Excel and PowerPoint as presentation decks to interpret key market trends
* Program and design online survey questionnaires in the AYTM web-based survey platform using PhotoShop and complete executive summaries of the product feedback in PowerPoint
* Responsible for editing copy for various marketing collateral (sell sheets, ad copy, brochures, flyers, and package inserts)
* Lead competitive analyses by identifying high-level gaps in design, platform, and pricing to help in the support of product recommendations
Zojirushi America Corporation
Advertising/Marketing Contractor, Department: Sales | 07/2016 - 12/2016
* Advertised the products on Amazon.com with pay-per-click ads using Amazon Marketing Services (AMS) platform
* Created Amazon's product detail page called "A+ Detail Pages" and maintained the database of pricing records in Excel Pivot Table
KYOCERA Document Solutions Development America, Inc
Market Research Analyst, Department: Product Planning | 05/2008 - 09/2015
(El Segundo, California) 5/2008~9/2015
Note: KYOCERA Document Solutions is a wholly-owned R&D subsidiary of a major Japanese manufacturing company established in 1959
Title: Market Research Analyst, Department: Product Planning
Presented feature-to-feature product analyses against the competitors' product lines for each market segment in Excel along with providing marketing inputs (technology applications and solutions) to help refine the upcoming products
* Developed succinct Marketing Briefs to keep the corporate R & D division (Japan headquarters) abreast of the US's industry trends by combing through data from IDC database subscription, Gartner's tracking database, and IT industry news
* Conducted qualitative research both in English & Japanese to determine product planning needs; gathered business & technical requirements and translated into new solution proposals and technical specification
PC Skills
[Quantitative research] Technically proficient with syndicated research databases such as IDC (International Data Corporation), Gartner, and BLI
[Online survey tool] Experience with the AYTM web-based survey platform
[Microsoft Office Suite] PowerPoint, Excel, Word, Outlook, SharePoint, Publisher, and Access
[Data visualization] High proficiency with Microsoft PowerPoint along with data visualization
skills using MS Excel
Education history
Tsuru University
Bachelor's degree in Elementary Education
University of Wisconsin
M.B.A.
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