Keith Sedgwick: Global Leader in Footwear Innovation & Commercialization | Technical Development | Quality & Cost Management | Athlete Collaboration in Oceanside, California

Led end-to-end footwear product development across performance and lifestyle categories, from early concept through commercial production Served as the senior escalation point for complex product, construction, tooling, and manufacturing decisions, ensuring design intent translated seamlessly into scalable production Spent extensive time on-the-ground in Asia, embedded with factories, suppliers, and liaison offices to strengthen cross-cultural alignment and execution reliability Developed bespoke footwear as performance equipment for elite PGA Tour athletes, capturing precise in-competition feedback that informed product improvements for the broader golfing market, including footwear for everyday golfers to Enjoy Golf Applied deep factory, supplier, and sourcing knowledge to identify and mitigate product and manufacturing risk before line freeze or production commitment Mentored internal development, design, and product teams, fostering pattern recognition and decision-making rigor to prevent costly downstream errors Developed cross-functional alignment with design, marketing, sourcing, and testing teams, ensuring both commercial success and athlete/end-user satisfaction This role represents the culmination of years of building factory-informed judgment, process discipline, and cross-functional leadership—experience I now bring to brands in a fractional development capacity.

Led development for performance basketball footwear within adidas’ highly structured, process-driven product creation system Combined deep manufacturing and supplier expertise with structured development cadence to improve decision quality Built fluency in adidas’ end-to-end product creation process, learning how disciplined cadence, milestones, and cross-functional alignment can accelerate decision-making at scale Developed a basketball product from the ground up that became the most automation-driven footwear product in company history, enabling a significantly lower price point and massive volume This program replaced a legacy icon that transitioned from performance basketball into the Originals business, requiring a fundamentally new approach to construction, tooling, and manufacturing efficiency Worked directly with elite NBA and NCAA athletes to develop player-exclusive and signature footwear, translating on-court feedback and performance data into product decisions Supported marquee athlete programs including Derrick Rose, Dwight Howard, Tim Duncan, Tracy McGrady, and top NCAA programs such as UCLA, Kansas, Notre Dame, Louisville, Tennessee, and Texas A&M

Transitioned from Commercialization into Product Development to influence footwear decisions earlier in the creation process Applied deep, factory-based experience from Asia to early development decisions across materials, construction, tooling, and fit Acted as a bridge between design, development, sourcing, and manufacturing teams Identified manufacturability, fit, and tooling risks early—before line freeze and production commitment Helped align design intent with production realities to reduce downstream rework and delays This transition marked a shift toward influencing product outcomes earlier—where experience has the greatest impact

Advanced from hands-on production and quality roles into senior commercialization leadership Spent extended periods based in Asia, embedded with factories, suppliers, and liaison offices during critical development and production phases Worked directly on the factory floor and with vendor teams to ensure footwear programs were production-ready at scale Led fit, testing, and quality processes to support consistent commercial output Developed a practical, factory-informed view of how product decisions impact manufacturability, yield, and cost This experience became the backbone of my development philosophy: design and develop with production realities in mind