Kelli Kohout: Creative Operations Manager in Carlsbad, CA

Responsible for leading production of marketing projects and campaigns for the brand. Own each aspect of production (design, video & photo) as the main point of contact for the key stakeholders. Understand seasonal product and athlete stories, incorporating perspectives from Creative, Marketing, Social and Digital partners to align on final content with key initiatives.

Created multi-channel marketing campaigns (B2B & DTC), developed blog posts and implemented SEO strategies, created engaging content, and leveraged social media platforms to build brand awareness and drive customer acquisition. Led project plans, timelines, and milestones to track progress and manage stakeholder expectations. I also collaborated with cross-functional teams, including design, development, and product management, to ensure that marketing initiatives were executed effectively and on time. Stayed up-to-date with the latest ecommerce marketing trends and technologies to ensure marketing strategies remained innovative and effective. Focusing on reusable over single-use products, I prioritized sustainability into the forefront of marketing initiatives by incorporating sustainable practices and messaging into marketing campaigns.

-Serve as Project Manager for all custom art orders and manage global print schedules. -Optimized designs, improving printing results by tweaking files with Adobe Illustrator. -Drive projects to completion and close-out within a de?ned schedule. -Met client objectives, leveraging expertise in typography, iconography, color theory, digital design, and UI tactics. Presented final layouts to B2B clients for approval. -Supported marketing department efforts with logos, stationery, and cohesive social media imagery and graphics.

-Optimized layouts by determining the sizing and arrangement of each component. -Helped optimize final delivery with advice on presentation, design, and formatting. -Stayed at forefront of graphic design technology and techniques with continuous research and professional development. -Served clients with close support at all stages and open feedback channels. -Completed accurate print production templates by carefully reviewing every art file.