Marketing Manager

Marketing & Sales

Oversee the continued evolution of Nulo’s sports marketing and brand strategy. With more than 25 ambassadors in North America, I am always looking for ways to reinvent the way Nulo uses its relationships to drive awareness, growth and affinity for its brand.

In my previous role, I was the U.S. Brand Lead for P&G Global Olympics Sponsorship Marketing at GMR Marketing where I helped oversee brand campaign strategy and relationship management of P&G's athlete portfolio. I advised brands on athlete partnership selection, amplification of campaign strategies and provided on-site consultation at The Olympic Games. 

Oversee the continued evolution of Nulo’s brand & partner strategy. With more than 25 athlete & social ambassadors in North America, constantly hunt for new opportunities for Nulo to leverage its relationships to drive awareness, affinity and sales. Developed a scorecard for influencer ROI; evaluated current roster & optimized new contracts; resulted in a 15% cost savings – with no changes to influencer attributed sales. Led the ideation, development & launch of the Know Better integrated marketing campaign; $2.1MM budget in media spend including national broadcast. Established Nulo’s brand voice; changes to digital copy resulted in a 25% improvement in click thru rates across all digital advertising. 

Brand Manager for P&G Global Olympic Sponsorship Marketing. Worked across P&G’s business units and lead cross-functional agency collaboration to develop the strategy and execution of global marketing initiatives that leveraged Olympic assets and third-party partnerships to drive awareness and trial of P&G products.-	Provided consultation on brand campaign strategy, proper use of Olympic IP, recommended athletes for partnership and was sole relationship manager for contractually signed athletes. Owned campaign management for 60% of P&G’s Olympic brand portfolio and collaboratively managed communication between 50+ brand, retailer and agency partners weekly. Extensive experience running simultaneous marketing programs to drive adoption of consumer products.


Brand Manager

Find out detailed information about Kelly Lynch, Marketing Manager 

Kelly Lynch: Marketing Manager

Kelly Lynch

Nulo Pet Food

GMR Marketing

Temple University

Virginia Tech