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Kelsey Saia: in Denver, CO

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Kelsey Saia

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Denver | United States
Skills

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Interests
Snowboarding
Hiking
Cliff diving
Outdoor adventure enthusiast
Fomo
Feeding my wanderlust with travel.
Industries
Creative Agencies
Outdoor
Snow
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image CBRE

CBRE

Senior Marketing Specialist, Senior Account Manager | 01/2015 - 04/2015

End of employment due to relocation back to Denver. Internal creative agency of CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company who is the world’s largest commercial real estate services firm. A promotional, internal agency pivot from creative to operations to help lead 12-member cross-functional team in the analysis, budgeting, copy, design and execution of value-driven creative marketing initiatives. Additionally led consumer analytics, digital initiatives, brand development and governance, advertising and PR, promotional events, vendor relations and timeline for the #1 brokerage firm worldwide. Liaised between client services and technical staff remaining extremely hands-on, being actively involved in pixel-level detail. Consulted CBRE Fortune 500 clients on brand and marketing strategy in B2B and B2C environments. - Held full marketing project management responsibility for 300 real estate professionals locally with revenues totaling $106.59 Million.
Image CBRE

CBRE

Graphic Designer | 01/2013 - 02/2015

Internal creative agency of CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company who is the world’s largest commercial real estate services firm. Promoted to develop creative, produced visuals and negotiate vendor contracts for new business pursuits, advertising, collateral, digital, events and existing marketing initiatives in the DC region and across the country while also generating revenue by providing services to external clients. Designed strategic marketing plans with client C-Suites to align and achieve business objectives in an agency environment. Tracked and analyzed campaign efforts. - Tactical member of team that assisted in securing the unprecedented $1.16 billion, 60-year lease of the NASA Moffet Airfield to Google. - Played key role in driving leasing activity up 72% in a 3-month time-frame after 24-month, 329,844-square-foot vacancy through modernized brand development and implementation.
Image CBRE

CBRE

Digital Marketing Specialist | 08/2012 - 01/2013

Internal creative agency of CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company who is the world’s largest commercial real estate services firm. Supported all digital and social media related initiatives of the Washington, DC LMA. Planned and optimized digital marketing strategies. Managed the SharePoint web platform and creation and maintenance of CBRE web pages inclusive of landing pages, secondary pages, team websites, property pages, service line pages and media releases. Shaped CBRE’s local social media presence on Twitter and contributed to the global Instragram. Generated campaign and web trend reports to measure KPI’s. - Ran point on innovative digital marketing campaigns, from conceptualization to deployment increasing click-through by 41%.
Image Mark Young Construction, Inc.

Mark Young Construction, Inc.

Marketing and Business Development, Estimating Assistant | 11/2009 - 07/2012

Nationwide commercial construction company whose clients include Wal-Mart, Kroger, King Soopers, Colorado State University, Walgreens, Whole Foods. Piloted MYC’s strategic marketing plan to modernize the commercial contractors brand identity. Focused on integrating a robust web platform and social media presence to amplify visibility and capability awareness deepening market penetration and ensuring consistency. Energized brand visuals and voice on advertising, collateral, RFP/Q’s, signature blocks, promotional swag, trade-show presence, social-media marketing and signage. Assisted in logistics for events including site selection, design, catering, guest speakers, presentations and trade show presence. Initiated and fostered industry centric relationships securing business development opportunities on all horizons. - Assisted in the securitization of over $180 million in new construction work. - Led a culture pulse-check, formulated innovative workplace solutions.
Education history
Image Murray State University

Murray State University

B.S. Graphic Communications Management | 2004 - 2008

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1501 Lincoln Blvd.#1014 Venice, CA. 90291