Kevin Keller: Client Engagement Specialist in Norwalk, CT
Kevin Keller
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Client Engagement Specialist
Norwalk | United States
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Work experience
U.S Cryptocurrency Exchange
Client Engagement Specialist | 06/2020 - Current
• Provide first class client experience, onboarding high value individuals to the exchange with Pro limits
• Investigate client data and perform comprehensive due diligence on clients
• Solve account access and email issues via Zendesk, providing ongoing platform support
• Create workforce analytics dashboards updated in real-time, communicating work productivity metrics and evaluation criteria for career advancement
JPMorgan Chase & Co
Digital Analytics Manager | 08/2019 - 02/2020
• Partnered with marketing to establish measurement frameworks across digital and email marketing strategies
• Provided content marketing and web design teams with site engagement trends and behavior reports to guide product strategy and development
• Implemented self-service dashboards for stakeholders, guiding best practices for reporting on business activities
• Coordinated analytics tagging process with media and marketing teams, ensuring business KPIs were tracking
Phd Media
Marketing Science Lead | 12/2015 - 07/2019
• Oversaw measurement and reporting for offline media (TV, Radio, Print, OOH, Cinema) for YouTube investment
• Developed brand health benchmarks for foundational and moment media campaigns using various statistical methods
• Presented marketing reports to upper management, outlining market condition and data driven recommendations
• Analyzed lead conversion rates and time to conversion in CRM to guide in-flight optimizations and project ROI
• Aligned media KPIs, correlating historical site pages using Google Analytics and Adobe Analytics
• Standardized media dashboards in Tableau for a portfolio of brands, increasing insight and business intelligence
• Performed analysis to quantify the impact of media on business goals using correlation and regression
• Transitioning excel based reporting processes to Alteryx workflows, blending disparate data sources while reducing data preparation time by 50%
Education history
Bucknell University
Bachelor of Arts
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