Kevin Keller: Client Engagement Specialist in Norwalk, CT

• Provide first class client experience, onboarding high value individuals to the exchange with Pro limits • Investigate client data and perform comprehensive due diligence on clients • Solve account access and email issues via Zendesk, providing ongoing platform support • Create workforce analytics dashboards updated in real-time, communicating work productivity metrics and evaluation criteria for career advancement

• Partnered with marketing to establish measurement frameworks across digital and email marketing strategies • Provided content marketing and web design teams with site engagement trends and behavior reports to guide product strategy and development • Implemented self-service dashboards for stakeholders, guiding best practices for reporting on business activities • Coordinated analytics tagging process with media and marketing teams, ensuring business KPIs were tracking

• Oversaw measurement and reporting for offline media (TV, Radio, Print, OOH, Cinema) for YouTube investment • Developed brand health benchmarks for foundational and moment media campaigns using various statistical methods • Presented marketing reports to upper management, outlining market condition and data driven recommendations • Analyzed lead conversion rates and time to conversion in CRM to guide in-flight optimizations and project ROI • Aligned media KPIs, correlating historical site pages using Google Analytics and Adobe Analytics • Standardized media dashboards in Tableau for a portfolio of brands, increasing insight and business intelligence • Performed analysis to quantify the impact of media on business goals using correlation and regression • Transitioning excel based reporting processes to Alteryx workflows, blending disparate data sources while reducing data preparation time by 50%