Khairul Idham Ramdzan: HEAD OF RETAIL in Kulai, 01
Khairul Idham Ramdzan
HEAD OF RETAIL
Kulai | MY
Skills
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Interests
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Industries
Fashion
Lifestyle
Moto & Powersports
Run
Streetwear
Summary
Activity
Projects
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Work experience
SITI KHADIJAH APPAREL SDN BHD
HEAD OF RETAIL | 10/2019 - Current
Responsible in managing country's retail operations and driving successful retail sales strategies in 40 retail stores
resulting in 19% revenue growth in January 2020 and 13% in February 2020 year-on-year.
Managed 5 new retail stores opening within 4 months which
contributed 11% from total year-to-date 2020, while managed to reduce 23% in CAPEX against budgeted through smart
project costing planning & execution.
Managed retail development planning including retail space
dealing, feasibility study, presentation to the board of director,
project costing, design drawing, appointing vendors, executing
project, merchandise planning, logistics planning, recruiting & training of retail staff, visual merchandising and up to grand
opening event.
Leading a team of 5 area managers and 160 retail front liners
including daily operations, labor relations, sales & marketing
strategies, to name a few.
Developed and guided retail strategy for Malaysia & Indonesia
focusing on driving sales, managing costs and driving
commercial culture.
Being in a think-tank group consists of a founder, board of directors, and C-suites level
AVON COSMETICS (M) SDN BHD
RETAIL AREA MANAGER | 04/2017 - Current
Managed 30 franchisee and 7 retail-owned boutiques
including Sabah & Sarawak in daily operations, business & marketing strategies and merchandising planning
Turned around non-profitable retail boutique to a double-digit
operating profits percentage within 5 months
Created the best way of business buy-over formula, saving the company at least RM37k per outlet
Develop a customer service training module titled "Be A Rockstar", and conducted customer service trainings to business owners and retail staff
Created a different positive vibe among franchisee and HQ
employee through commercial value and a true passion to excel
ASICS MALAYSIA
RETAIL OPERATIONS MANAGER | 05/2015 - 11/2016
Responsible in managing country's retail operations and driving successful retail sales strategies in 10 retail mono-
stores.
Managed all 10 retail stores opening within a year through a
retail development planning, including retail space dealing,
feasibility study, presentation to the board of director, project
costing, design drawing, appointing vendors, executing
project, merchandise planning, logistics planning, recruiting & training of retail staff, visual merchandising and up to grand
opening event.
Leading a team of 50 retail front liners including daily
operations, labor relations, sales & marketing strategies, to name a few.
Responsible in merchandise planning for retail and wholesale
business arm, merchandise planning, including attending to pre-buy event, buying & logistics strategy and execution. One
of the focal points of contact between Malaysia market and Japanese brand principal.
Responsible in managing pre-buy event in Malaysia on
quarterly basis
Managed corporate sales strategy and operations. Among the corporate accounts are Majlis Sukan Negara & Media Prima
Berhad.
Created and conducted retail trainings covering customer
service, product knowledge, other soft skills related to retail
industry.
This was a start-up company with only 6 employees who
managed the business of RM80 mil revenue annually.
STREAM EMPIRE HOLDING SDN BHD
RETAIL PROJECT MANAGER | 05/2014 - 05/2015
(A brand distributor of New Balance, Dr Martens, Onitsuka Tiger, JD Sports in Malaysia)
MAY 2014 - MAY 2015
Responsible for retail project development planning & execution, with a success of 20 retail stores opening within a
year, contributing 20% revenue to the group.
Created a project management's best practice & SOP, with the significant improvement on project timeline & costing.
Recruiting & hiring of retail front liners.
LEGOLAND MALAYSIA RESORT
RETAIL MANAGER | 12/2013 - 05/2014
Responsible for daily retail operations of retail shops and 40
front liners in the theme park.
Responsible for sales & marketing strategy, resulting of slow-
moving stock liquidation worth of RM2 mil.
Managed to reduce a significant stock loss through a proper
inventory management & staff discipline.
IKHSAN SPORTS SDN BHD
EXECUTIVE ASSISTANT TO CEO | 10/2012 - 09/2013
IKHSAN SPORTS SDN BHD
PRODUCT MANAGER | 09/2013 - 09/2013
IKHSAN SPORTS SDN BHD
RETAIL PROJECT MANAGER | 04/2012 - 09/2012
IKHSAN SPORTS SDN BHD
RECRUITMENT & TRAINING DEVELOPMENT EXECUTIVE | 04/2012 - 06/2012
IKHSAN SPORTS SDN BHD
BUSINESS DEVELOPMENT EXECUTIVE | 12/2010 - 03/2011
IKHSAN SPORTS SDN BHD
AREA OPERATIONS EXECUTIVE | 04/2009 - 12/2010
Held various positions and portfolios throughout 4 years of service.
Managed the opening of more than 40 retail stores within 3
years through a retail development planning, including retail
space dealing, feasibility study, presentation to the board of director, project costing, design drawing, appointing vendors,
executing project, merchandise planning, logistics planning,
recruiting & training of retail staff, visual merchandising and up to grand opening event.
Leading a team of 27 head of trading sporting brands,
managing merchandise planning & buying, sales & marketing
strategies, brand activation & collaboration, brand positioning
including Nike, Adidas, Puma, ASICS, Reebok, Umbro, Line 7,
Canterbury, to name a few, resulting in RM220 mil revenue
annually, a 20% growth year-on-year.
Created and conducted retail trainings covering customer
service, product knowledge, other soft skills related to retail
Managed a size of 120 retail stores in Malaysia in day-to-day
operations, recruitment & training, sales & marketing strategy,
visual merchandising, stock management.
Education history
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Connections
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