Kim Maves: in Chicago, IL

- Direct to consumer marketing through local partnerships, events, social media, and influencers - Oversee in-store and off-site events, event management, community partnerships, local sponsorships and grassroots budgets for 45 full-price and outlet The North Face retail stores in the Midwest, Mid-Atlantic and South East regions - Own direct to consumer marketing budget and strategy for retail and outlet stores in region. Drive seasonal campaign and alignment across retail to support revenue and traffic KPIs. - Leverage brand sponsorships and media partnerships including film tours, running/training/snowsports/climbing events to acquire/reengage loyalty program members through value-added experiences - Managed social media platforms for 45 stores - Launched and managed creative, copywriting, and engagement for Facebook and major market Instagram accounts - Drive consumer engagement through buzz-worthy experiential marketing programs, sponsored athletes, social influencers, brand and