Kim Nguyen: Director of eCommerce | Retail Sales

Remote Owned P&L for a seven-figure C&PG eCommerce division, responsible for driving sales while increasing profitability and decreasing costs. Developed channel strategy for SKU rationalization and channel marketplace diversification. Fully managed customer experience (CX) and customer acquisition funnel with expert accountability in driving brand loyalty. • Strong sales professional with expert knowledge in scaling Amazon Vendor Central and Seller Central. Lead company growth through eCommerce initiatives turning a start-up into a nationally recognized brand. • Implemented nationwide eCommerce cost increase strategy and migration of Amazon Vendor and Seller Central resulting in increased profitability. • Developed product assortment strategies using data analytics and marketplace research to inform of products, sizes, and price points to take to market. • Built product detail pages using Helium10 insights to increase SEO traffic using highly targeted long tail keywords resulting in increased traffic and conversions resulting in improved PPC KPI metrics. • Created workflows to enable timely handling of chargebacks, shortage claims and payments for overages resulting in $100,000+ reclaimed in less than 6 months. • Served as eCommerce and customer intelligence expert for the entire organization with influencing skills leveraged by data. • Committed to hiring and advocating for Diversity & Inclusion in the workforce.

Remote Managed third-party growth marketing agencies with six-figure monthly budgets. Developed cost savings strategies to optimize agency spend while reducing duplicative efforts. • Guided marketing strategy to oversee paid-media and organic social budgets including Amazon Search and Display, Walmart.com, Google, Facebook, Pinterest, Instagram, Instacart and Influencer Marketing to drive brand awareness. • Built systems and worked cross-functionally in conjunction with operations, supply chain and marketing to ensure accurate forecasting, consistent in-stock levels, and order fulfillment during promotional periods/ increased media activity resulting to rapid changes in demand.

Fully managed day-to-day eCommerce accounts resulting in sales revenue consistently exceeding budgets with the average growth of 101% YoY. • Launched first-to-market organic C&PG food products that lead categories, expanding the digital landscape. Launched Hazelnut Spread which ranked in the Top 100 products in Grocery on Amazon, along with much of the assortment holding the Amazon's Choice Badge. • Identified gaps in online marketplaces and advocated for eCommerce when online sales were still in its infancy of growth. Due to these efforts, eCommerce is now leading company objectives. • Implemented SEO tactics to optimize product detail pages and improve relevancy and searchability. Enhanced brand content for ecommerce retail partners regularly while providing day-to-day management of sites user experience (UX). • Spear-headed projects to minimize distressed inventory through sampling campaigns, increasing value from the liquidation of nonsalable items. Sampled excess inventory through subscription box programs turning a sunk cost into a highly targeted and effective marketing activity. • Utilized negotiation tactics leading to $180k in cost savings on advertising, reallocating funds which improved our ROAS by 590%. • Lead customer service division to provide day-to-day support and solutions to customer complaints and question resulting in positive brand loyalty and trust. • Attended Internet Retail Conference (IRCE) in Chicago and Natural Products Expo East and West.