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Kristin Barone-McIntyre: Global Sales & Business Development Executive | Brand & Marketing Strategist | Fashion, Beauty, Sports, Swim, Sustainability, Publishing | FMR: Condé Nast, WWD, W, PAPER, Quiksilver, Roxy, Stance, Ever, Iris & Romeo in San Diego, California

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Kristin Barone-McIntyre

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Global Sales & Business Development Executive | Brand & Marketing Strategist | Fashion, Beauty, Sports, Swim, Sustainability, Publishing | FMR: Condé Nast, WWD, W, PAPER, Quiksilver, Roxy, Stance, Ever, Iris & Romeo
San Diego | US
Skills
  • Identifying New Opportunities
  • High end
  • Partnerships
  • Luxury
  • Marketing Campaign Management
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
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Work experience
Image James Supply Co.

James Supply Co.

Founder | 03/2009 - Current

James Supply Consulting, established in 2009, is a bi-coastal firm providing strategic marketing, sales, and design solutions to drive growth and innovation for industry leaders and startups. Client roster: Quiksilver, Roxy, Stance, Paper Magazine, Darling Media, Dos Gardenias, Ansea, Spring, and Iris & Romeo. Brand Launch Campaign: Developed and executed the sales and marketing strategy for Dos Gardenias’ luxury swim collection launch in the U.S. and international markets, including Barneys New York and charity activations with Soho House Malibu, raising $80K for Waves for Water. Go-To-Market Strategy & Research: Orchestrated the launch plan for Ansea, a contemporary sustainable surf brand recognized in Vogue. Identified market opportunities to define the client’s unique value proposition. Social Media & Influencer Program: Spearheaded an authentic audience growth strategy for Iris & Romeo through targeted gifting initiatives. Success in building brand credibility led to increased VC funding, a nationwide launch at Sephora, and the first retail partnership with Credo—a top-tier authority in the beauty industry.
Image Movetic

Movetic

Vice President of Business Development | 03/2023 - 03/2024

Movetic is a leading digital-first creative agency specializing in branding and marketing solutions for Fortune 500 companies in fashion, CPG, technology, and travel. Lead Generation: Secured a $400K account in the CPG sector, leading to increased revenue within five months. National Sales Oversight: Directed sales and CRM processes for fashion, accessories, footwear, CPG, and travel. Client Onboarding: Led project kick-offs to define scope, strategic objectives, and branding needs.
Image Future Media Group, Inc.

Future Media Group, Inc.

West Coast Director | W Magazine | Surface | Watch Journal | 09/2019 - 03/2020

W Magazine, Surface Magazine, and Watch Journal are globally recognized publications that cater to a sophisticated audience interested in high fashion, cutting-edge design, and luxury lifestyles. Sales & New Business Development: Led West Coast media sales across fashion, entertainment, retail, beauty, watches, jewelry, footwear, and travel sectors. Omnichannel Media Strategies: Developed comprehensive media programs encompassing experiential, digital, social, and affiliate sales incentives. Client and Trend Research: Analysis of top spending clients and industry trends for creating strategic programs targeting West Coast luxury brands.
Image Paper Communications

Paper Communications

Director Of Business Development | 01/2018 - 12/2019

PAPER is a national print and digital publication that showcases luxury and contemporary culture, providing access to its discerning audience through innovative media solutions across social, digital, and experiential platforms. Advertising Sales: Oversight of advertising sales and business development in New York City for luxury and entertainment brands across media, social, digital, and experiential channels. West Coast Expansion: Established the West Coast office to manage territories, including entertainment, beauty, denim, fashion, footwear, and travel categories. Experiential Sales: Secured a $500K multi-channel campaign for Netflix's “GLOW” series, featuring an activation at Venice’s Muscle Beach with social influencers, celebrity talent, and paid media.
Image Ansea

Ansea

VP of Marketing | 01/2019 - 11/2019

Image Stance Socks

Stance Socks

Fashion Marketing + Sales Director | 11/2014 - 07/2017

Stance redefined the sock category with cutting-edge designs and partnerships with world-class athletes, sports teams, musicians, fashion designers, and pop culture icons to drive global appeal and innovative marketing. Marketing Activation: Coordinated marketing materials for the Rihanna Collection launch at New York Fashion Week (NYFW), including a guerrilla influencer social program to engage Rihanna’s digital fan base in Manhattan. Sales and Business Development: Managed the national sales showrooms with Hatch Showrooms, retail partnerships, and business development with key accounts Opening Ceremony, Bloomingdales, Anthropologie, Neiman-Marcus.
Image Dos Gardenias

Dos Gardenias

VP Sales + Marketing | 01/2016 - 12/2016

Image Quiksilver

Quiksilver

VP Marketing + Partnerships | 03/2011 - 03/2012

Quiksilver is a global brand renowned for its surfwear and accessories. It is also known for high-impact marketing and event and athlete-driven promotions in the action sports industry. Event Leadership: Managed advertising, PR, and $10MM marketing partnerships for the Quiksilver Pro New York surf competition, the final stop on the ASP World Tour, including high-profile collaborations in Manhattan. Art Installations: Development and implementation of art installations with The Standard Hotel, Sunset Beach Hotel, and Spade Echo Beach book release. Influencer Activations: Developed Supper Club marketing initiatives involving pop culture influencers, including Andre Balazs, Roman Williams, and Cynthia Rowley, to provide intimate experiences with iconic surf athletes.
Image WWD

WWD

Executive Vice President, International Luxury Fashion | 03/2010 - 03/2011

Kristin oversaw media sales for iconic luxury brands like Burberry, Ralph Lauren, Prada, and Gucci across print and digital platforms while managing media revenue for the luxury fashion and fine jewelry categories, including WWD and WWD.com. By collaborating with marketing teams to develop strategic programs, she drove a 172% revenue increase for these divisions. Kristin also engaged with international clients through travel to London, Paris, and Milan for sales office collaboration and client meetings.
Image Condé Nast

Condé Nast

Advertising Director, Lucky Magazine | 08/2008 - 03/2010

Kristin managed sales across beauty, denim, footwear, entertainment, travel, watches, and jewelry in the western U.S. regions. In Q4 2009, she achieved a 40% revenue increase, earning recognition as the top salesperson despite a challenging financial climate. For exceptional performance, she received a mid-year salary raise.
Image EVER worldwide

EVER worldwide

Global VP Sales + Marketing | Womens | 11/2005 - 08/2008

Kristin developed and executed sales and marketing strategies for the U.S. and international markets. She managed U.S. sales territories and international distributors in Paris, Milan, Tokyo, and Canada, achieving 124% YOY growth. Additionally, she coordinated with internal teams, organized product seminars for key accounts such as Barneys New York and Holt Renfrew, and oversaw publicity efforts in Los Angeles, New York, and Tokyo.
Image Quiksilver

Quiksilver

Global Media and PR Director | 11/2000 - 12/2005

Kristin advanced from Advertising Manager to Global Director of Marketing, Media + Communications in five years, spearheading global marketing strategies that boosted the brand's influence in the fashion and boardsports industries. She managed national publicity, coordinated international media strategies, oversaw in-house advertising and PR departments, and handled media buys. Additionally, she developed marketing plans for product launches, created strategies for licensees, and led advertising campaigns for brands like Roxy, Silver Edition, and Fidra Golf.
Education history
Image California State University-Long Beach - College of Business

California State University-Long Beach - College of Business

BA Business Marketing | 1994 - 1998

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1501 Lincoln Blvd.#1014 Venice, CA. 90291