Kyle Burns: Owner in San Antonio, TX

Caffeine Sports, LLC is an independent sales agency focused on the fitness, health and wellness categories. Brands represented include Rehband (www.rehband.com) a leader in sport medicine braces and supports and Bliz (www.bliz.com) a leading Scandinavian brand of active eyewear, goggles and helmets.

• P&L responsibility for Rehband's sports medicine (FDA cleared) products in the US and Canadian markets. • Increased sales revenue 165% YOY in an eleven-month period. • Developed and implemented a metric based strategic plan for North America growth. • Expanded customer base from 21 to 131 customers over an 11month period, opening new sales channels and diversifying revenue streams. • Created and implemented a CrossFit Affiliate program to 7,500 potential direct accounts. • Designed and implemented a contract employee commission structure and program. • Management of marketing events and trade shows designed to strengthen brand loyalty, increase brand awareness and develop new customers.

• Led all due diligence, financial analysis, brand creation, marketing, site selection, and finish out during the initial stages of business operations. • Diversified revenue by growing retail sales to represent 25% of revenue by sourcing various nutritional supplements and accessory products while educating and building demand with our customer base. • Oversight of accounting, finance, IT, vendor relations, advertising, promotions, customer relations and employees. • Lead expansion opportunities relating to mergers, acquisitions and new business opportunities.

Key contributions include: • Drove combined client sales from $3.8 million to $14 million, a 368% increase. • Increased the balance sheet 372% over a three-year period by developing and implementing revenue producing programs and expense management. • Revived an organization that was failing financially, growing cash reserves from one month to six and developing a capital campaign for a new headquarters building. • Advanced annual economic impact of investment programs 582%, from $6 million to $35 million in 5 years. • Increased utilization of the San Antonio Foreign Trade Zone (FTZ) program 146% ov • Ideated, organized and developed sponsorships for various events impacting over 1,000 people annually. • Led and implemented strategic planning and budgeting efforts for a 45 member board of directors and staff. • Spearheaded new programs under the Education Foundation and grew participation by 600% over a three-year period, expanding program participation to represent 30 countries.

Key contributions include: • Responsible for expanding global distribution for a portfolio of five brands of sporting goods to over 50 countries, totaling $7.5 million in sales annually. • Developed and sourced products from international markets for U.S. sales, adding over $10 million in sales revenue. • Created and sold private label products targeted at specific international markets, increasing revenues in excess of $2,000,000. • Increased sales 38% and market share from 23% to 32%, during a three-year period of market decline. • Crafted rebate and incentive programs, focused on high margin products, increasing profits over 20%. • Developed, trained and led an outside sales team and in-house customer service team. • Transformed European distribution by creating a distribution center in Rotterdam, Netherlands, reducing days to market 93%, from 15 days to 1. • Acquired license from General Motors.