Lalo Carter: in minneapolis, MN

I was responsible for ensuring that madesmarts products resonate with current and potential customers. I continuously monitor marketing trends and keep a close eye on competitive products in the marketplace. I handled all aspects of the brand and brand refresh by updating packaging for over 300 items. Conducted and art directed photoshoots for packaging, website, social media, and press releases. Hosted events for buyers and others in office and at trade shows. Directed trade show production and design. Worked closely with the sales team to research and predict trends in housewares and how to keep retailers and buyers ahead of the game with trend reports from store visits. This was helpful in synthesizing what items to present to buyers to elevate their kitchen or bath area. Updated website on a monthly basis with new imagery, new items, or new content. Directed and outsourced web developer to build and implement a sub-site utilized by the sales team to send out pitches to buyers.

Worked closely on a team of designers to layout different circulars for Supervalu's companies. Created numerous designs for different promotions and concentrated on consistent layouts, font usage, and branding.

I created logos, mailers, and collateral materials for the firm. I worked closely with the marketing and communications group to promote events, update website and pull together the Pro Bono report. I worked on keeping under budget and meet all deadlines.

attend client meetings, pitches, brainstorm solutions, layout, design, production. Clients include Southwest transit, Advent Financial,Hearthland, Hoigaards

brainstorm solutions, layout, design, production. Clients include, Kraft, Saude magazine, Hellmans, Coke, Dupont

brainstorm solutions, layout, design, production. Clients include Travelers, and Energy efficiency

create and write student centered curriculum for english teachers in Thailand. conduct class, english camps, and trainings