Lana Neuman: Consumer Brand Marketing Manager in Philadelphia, PA
Lana Neuman
Consumer Brand Marketing Manager
Philadelphia | United States
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![Image Dansko](https://content.malakye.com/media/logos/images/3674.gif)
Dansko
Consumer Brand Marketing Manager | 06/2018 - Current
n Establish brand stories with the VP of marketing and execute photo and video shoots for seasonal content.
n Grow the brand presence and generate revenue by working with internal and external teams to create content for e-commerce site, email and social media platforms.
n Identify new opportunities to connect with the brand's consumers and lead the team in executing new
initiatives.
n Manage budget to ensure all needs are met for the consumer marketing team.
n Plan content calendar and product support based on seasonal needs and inventory.
n Establish a successful social media strategy for the brand and oversaw the day to day of the social media
channels, including growing the Instagram to over 50k followers, and exceeding set KPIs.
n Collaborate with the internal team and external agencies to create content for web, email and social channels.
n Liaise with the PR team to promote the brand in both print and digital publications as well as with influencers.
Hometalk
Head of Content Strategy and Social Media | 06/2016 - 06/2018
n Supervised the social media team including video editors.
n Developed new strategies for both YouTube and Instagram to grow brand awareness including writing and producing an original show.
n Managed all interactions with consumers on the Hometalk Facebook page.
n Established the original Facebook Live strategy and managed Facebook Lives.
n Grew the Hometalk Facebook page following from 1 million to 5 million and created a strategy to grow the Hometalk TV Facebook page from nothing to over 1 million in a year.
n Analyzed data daily and weekly for all channels to keep strategy up to date.
n Launched a chatbot and developed the content strategy for the Hometalk Facebook page.
Education history
Temple University
BA in Journalism
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