Lana Neuman: Consumer Brand Marketing Manager in Philadelphia, PA

n Establish brand stories with the VP of marketing and execute photo and video shoots for seasonal content. n Grow the brand presence and generate revenue by working with internal and external teams to create content for e-commerce site, email and social media platforms. n Identify new opportunities to connect with the brand's consumers and lead the team in executing new initiatives. n Manage budget to ensure all needs are met for the consumer marketing team. n Plan content calendar and product support based on seasonal needs and inventory. n Establish a successful social media strategy for the brand and oversaw the day to day of the social media channels, including growing the Instagram to over 50k followers, and exceeding set KPIs. n Collaborate with the internal team and external agencies to create content for web, email and social channels. n Liaise with the PR team to promote the brand in both print and digital publications as well as with influencers.