Marketing Manager USA

Marketing & Sales

Results-driven marketing professional with a proven track record of developing successful
brand strategies, driving market growth, and delivering impactful marketing campaigns.
Seeking a challenging marketing/creative directing role to leverage my expertise in brand
development, strategic planning, and cross-functional collaboration to enhance brand
visibility, engage target audiences, and achieve business objectives.

Spearheaded the development of the Db brand by forging strong partnerships with retailers, ambassadors, the press, our community, and integrated agencies
assuring all met brand standards driving a year-on-year growth of 43% in '22 and
63% in '23.
• Developed and executed creative marketing and media strategies that integrated with our sales, digital marketing, and paid media teams, running a 300K budget,
generating 25 million in revenue. Directly reported to the CMO and CRO/GM of NA.
• Creatively directed five collaborative events with influential brands such as Saturdays NYC. Optimized campaigns to generate new business partnerships,
increase retail sales, and earn industry recognition.
• Expanded the brand's presence by integrating 5 new retailers, and 25 new
ambassadors across surf, skate, snow, photography, creative, and lifestyle niches.
• Orchestrated a digital media and PR campaign securing 10 articles in accredited
winter sports magazines and Men's Health, increasing brand visibility and credibility.

Leveraged media planning and brand messaging expertise to deliver captivating
photography and videography that effectively communicated client values and
• aligned with conducted research for paid media trends.
Produced assets with site development teams for digital media use and print
materials for cross-channel advertising.
• Engaged Asana to manage creative projects over three locations while delivering

160 assets and creating 1.4 million impressions.

Self Employed

Amplified market reach and revenue by expanding territory coverage and cultivating relationships with key surgeons and maintaining teamwork between
reps, resulting in a 120k increase in implant sales.

• Contributed to the maintenance of a 6.5 million dollar territory, driving customer
satisfaction with consistent account visits and attention to detail.

• Consulted closely with hospital billing and replenishment teams to ensure seamless equipment coordination for case coverage on a daily basis.

Associate Sales Consultant Spine

Find out detailed information about Lane Cunningham, Marketing Manager USA in San Francisco, CA

Lane Cunningham: Marketing Manager USA in San Francisco, CA

Lane Cunningham

Db Equipment AS

Self Employed

Johnson & Johnson

Santa Clara University