Lane Wilkinson: Sales Analyst in Seattle, WA
Lane Wilkinson
Sales Analyst
Seattle | United States
Skills
No information
Interests
Conversational in spanish and avid south american travel/adventurer
Adventure motorcycle touring.
Custom furniture design and woodworking
Industries
Bike
Outdoor
Snow
Summary
Activity
Projects
No information
Work experience
![Image Waypoint Outdoor](https://s3.us-west-2.amazonaws.com/malakye-content/photos/users/4ab70ebf-ef56-4535-9dae-b5c3c2443124/AVATAR/982ad793-5342-4eaa-b5b0-d825f094d0c1.jpeg)
Waypoint Outdoor
Sales Analyst | 09/2017 - Current
• Managed sales and inventory planning and reporting for multiple leading brands in the Outdoor Industry.
• Developed new processes and tools for reporting sales and inventory commitment for both retail customers as well as brands represented by the Waypoint Sales agency.
• Identified opportunities to maximize sell thru by improving reporting and analytical efficiency, allowing faster and more accurate responses to sales demand.
• Forecasted seasonal customer demand by product and made inventory commitments to support sales goals and maximize return in inventory investment.
![Image ExOfficio](https://content.malakye.com/media/logos/images/5964.png)
ExOfficio
Merchandiser and Inventory Planner | 01/2008 - 08/2017
• Created sales, inventory, and product assortment plans and tools to achieve Exofficio’s key metrics of Sales, Margin,Turn and SKU productivity.
• Executed above plans by accurately forecasting Exofficio’s product assortment, coordinating PO’s with suppliers, managing obsolete inventory, and teaming with Sales/Marketing and Production groups to maximize potential of existing inventory.
• Created new highly effective analytical and planning tools to better plan future business and accurately respond to current business.
• Led the Product Development team in pre-season planning processes to better identify product assortment opportunities and maximize Exofficio’s return on investment.
• Conducted sales, trend, and market competition analysis. Used this internal and externa information to set assortment strategies and adjust SKU count to maximize productivity.
• Developed an assortment of highly profitable Exoffico private labeled accessories. Coordinated and negotiated with suppli
![Image Classic Accessories](https://content.malakye.com/media/logos/images/6553.png)
Classic Accessories
Product Line/Product Development Manager | 10/2012 - 06/2016
• Researchead market trends and product opportunities for 9 different product categories in order to develop new and revised collections and style assortments. Analysed and forecasted financial impact of proposed product strategies.
• Defined and communicated the assortment vision to Product Development teams. Planed assortment strategies and initiated new product programs through written product and project briefs.
• Managed project timelines and project teams to ensure successful product launches.
• Set product pricing levels to ensure maximum financial return after negotiating and approving costs from factory suppliers.
• Launched and promoted new products through sales team training, and development of merchandizing tools.
• Created product magangement tools to monitor financial performance; define new products, and manage product development.
![Image REI (Recreational Equipment Inc)](https://content.malakye.com/media/logos/images/7174_636437570730180358.png)
REI (Recreational Equipment Inc)
Inventory Analyst | 06/1997 - 04/2005
• Managed inventory purchasing, receipt flow, and in-stock levels of all bicycle, Nordic Ski and related accessory products throughout REI’s 90+ retail locations nation wide.
• Created and nurtured excellent vendor and supplier relationships/partnerships to guarantee the best possible service, delivery, and financial performance of REI’s cycling division.
• Drove unprecedented growth in the cycling categories by identifying trends and opportunities and taking action through new product acquisition and inventory investment.
• Increased key performance indicators of Sales, Margin, Turn and In-stock through detailed planning, forecasting, and coordination of inventory strategy.
• Streamlined REI’s operational and distribution channels by working directly with manufacturers in Asia and coordinated direct importation of product.
• Coordinated the development, design, and delivery of new bicycle accessory products.
Harley-Davidson Motor Co.
Product Management Intern | 05/1996 - 08/1996
• Analyzed business profitability, SKU productivity, and pricing; and unit sales potential.
• Generated new product briefs for designers based on consumer feedback, competitor analysis, and market opportunities.
• Maximized profitability by implementing new pricing strategy for leather goods.
• Designed and sourced new packaging materials for apparel and accessory products.
Bellwether Inc.
Regional Sales/Account Manager | 05/1994 - 09/1995
• Managed sales of cycling apparel for the Eastern U.S. Region.
• Increased sales through regular dealer contact and by providing sales reps with product samples, new product information/training and sales leads.
• Improved order turn around time and thru put by redesigning the order process for maximum efficiency.
• Launched aggressive public relations campaign as part of Bellwether’s marketing strategy.
• Implemented new communications vehicles to increase partnerships with sales team and dealers.
• Developed training and POP materials to educate customers and sales team on product features/benefits.
![Image L.L.Bean](https://content.malakye.com/media/logos/images/4824.gif)
L.L.Bean
Product Specialist, Sporting Goods | 06/1989 - 04/1994
• Functioned as a technical resource and product trainer for all sporting specific apparel and hardgoods.
• Researched and responded to concerns regarding L.L. Bean’s complete line of outdoor equipment.
• Consulted with Product Development and Quality teams to maintain product standards and design improvements.
Education history
Williams College/Mystic Seaport Maritime Studies
Maritime Studies | 1988 - 1988
University Of Washington
MBA | 1995 - 1997
Colby College
Bachelor of Arts | 1986 - 1989
Centro Bilingual,
Spanish language immersion | 1988 - 1988
Connections
Companies (0)
No information