Lanie DePasquale: Director of Digital

Actively collaborate with marketing and creative team to design and deploy digital marketing initiatives. Create content for website and social marketing outlets, direct email campaigns, and plan, promote, and implement special events. Key projects and results include: o Based on key business initiative to decrease return rate, launched a robust support page from ground up for newest product release which decreased return rate by 3% o Served as Project Lead for website re-design, working with a third-party firm and a budget of over $600,000 to overhaul site structure, layout, and content o Manage and execute email-marketing campaigns, which attributed to 37% of the online revenue gained that year

Increased overall social media engagement of both brands by over 80% within first 4 months and increased follower growth by 20%. • Originated paid social media plan for company's $11.5 million product launch including teasing campaign, social integration, content calendar, giveaways and celebrity spokesperson.