Larry Sun: in Los Angeles, CA
Larry Sun
Los Angeles | United States
Skills
No information
Interests
DJing
Cycling
Skateboarding
Music production
Crossfit
Film photography
Summary
Activity
Projects
No information
Work experience
Manager of Ad Operations – Marketing Solutions | 05/2012 - 07/2015
• Led a team of 12 Campaign Managers in 5 offices across North America, to deliver $8M in total annual revenue.
• Scaled team to own ad launch and optimization for new business line, as Sales team grew from 5 to 250 employees.
• Engineered an operations workflow that incorporated new LinkedIn product offerings in content marketing and lead-nurturing; enabled delivery of new products while shortening turnaround times in the RFP to reporting process.
• Designed quarterly training material for performance assessment of Campaign Managers. Trained teams throughout global offices to increase department performance metrics and calibrate talent across global teams.
Senior Campaign Manager – Marketing Solutions | 11/2010 - 05/2012
• Managed client marketing campaigns in Financial Services vertical; delivered and optimized $2M annual ad revenue.
• Analyzed campaign and inventory data to effectively deliver client marketing campaigns to LinkedIn members. Delivered $2M in annual ad revenue, in the highest revenue accounts in LinkedIn Marketing Solutions history.
• Mentored fellow team members, developed new process adopted globally, and delivered on all quarterly objectives and key results. Recognized as top performer with 2011 LinkedIn Marketing Solutions Global MVP Award.
DJ Predakon
Self Employed DJ & Producer | 01/2009 - 04/2012
Organized 3 solo Asia club tours from 2009-2015, 30 US performances per year, partnered with marketing leads of brands such as Nike, PayPal, and Yelp. Performed as a DJ in nightclubs, corporate events, weddings, and on SiriusXM Radio.
Thomson Reuters
Senior Campaign Manager | 05/2010 - 11/2010
Created and delivered highly technical custom ad campaigns through partnerships with client marketing, internal Sales, Design, and Operations teams. Coordinated teams to deliver dynamic one-day roadblock sponsorships of Reuters.com.
VICE Magazine
Ad Operations Freelancer | 10/2009 - 12/2009
Executed marketing campaigns across VICE network through delivery of display advertising and weekly email newsletters.
MySpace
Campaign Manager – Performance Marketing | 07/2007 - 07/2009
Delivered and optimized client advertising of performance campaigns on MySpace and FOX Audience Network. Defined workflow processes and coordinated creation of system features on ad server used to deliver annual revenue of $100M.
Education history
University of California San Diego
Bachelor of Arts (Double Major) | 2002 - 2007
USC Marshall School of Business
Masters of Business Administration | 2015 - Present
Connections
Companies (0)
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