LaShawta Horton: Director of Community Relations & Merchandise in Portland, OR
LaShawta Horton
Director of Community Relations & Merchandise
Portland | United States
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Summary
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Activity
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Work experience
Portland Thunder Arena Football League
Director of Community Relations & Merchandise | 03/2014 - Current
• Create, develop, implement, and evaluate community outreach programs, school/sports fundraising programs, school assemblies and special events
• Coordinate project and program execution on key community relations initiatives including: sports fundraising, cancer awareness and school assemblies
• Communicate regularly and effectively with the players and dancers to make sure they brand themselves properly during events and appearances.
• Planned, organized and hosted 70 events, and sold over thousands of dollars in charitable ticket promotion sales
• Actively collaborate with the football operations, sales, media relations, management and ticket department to find ways to best manage the athletes.
• Oversee and manage the Community Relations page of the company website in addition to contributing to the calendar page
• Present feedback to the General Manager regarding the players and dancers performance during events and appearances.
• Work with key nonprofit partners, including Children’s Cancer Association, Boys and Girls Clubs, Historical Outreach Foundation, America Cancer Society, Doernbecher Children’s Hospital, Amy Roloff Foundation and Be the Match
• Sold $67,770 in the 2015 season sponsorship sales including a three year deal with Sol Republic, a one year deal with Rodda Paint, Cutting Edge and Olson Farms
• Designed merchandise product, managed promotions, while executing merchandising and marketing strategies that will lead to meeting and exceeding sales and margin goals
![Image Abercrombie & Fitch](https://s3.us-west-2.amazonaws.com/malakye-content/photos/users/cd093cfa-e06e-4297-b25d-1e807e457b09/AVATAR/783f2b8f-627b-422f-9f18-4e9c668a024f.jpeg)
Abercrombie & Fitch
Store Manager | 12/2013 - 03/2014
• Maintained store staff by recruiting, training , and supervising 70+ employees
• Achieved sales goals daily as defined by the District Manager
• Oversaw the visual aspect of 6 stores in the region to help increase visual displays and revenue
• Managed employees utilizing strong organizational, people and project management skills
Total Futbol Academy Barcelona Oregon
Marketing Director & Head Coach | 08/2012 - 04/2013
• Developed and implemented all marketing strategies
• Created the sponsorship packet for donors
• Coordinated budget and managed general business development activities
• Responsible for editorial direction, design, production and distribution of all clubs publication
Education history
Western Oregon University
Bachelor of Science in Business | 2007 - 2012
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