LaShawta Horton: Director of Community Relations & Merchandise in Portland, OR

• Create, develop, implement, and evaluate community outreach programs, school/sports fundraising programs, school assemblies and special events • Coordinate project and program execution on key community relations initiatives including: sports fundraising, cancer awareness and school assemblies • Communicate regularly and effectively with the players and dancers to make sure they brand themselves properly during events and appearances. • Planned, organized and hosted 70 events, and sold over thousands of dollars in charitable ticket promotion sales • Actively collaborate with the football operations, sales, media relations, management and ticket department to find ways to best manage the athletes. • Oversee and manage the Community Relations page of the company website in addition to contributing to the calendar page • Present feedback to the General Manager regarding the players and dancers performance during events and appearances. • Work with key nonprofit partners, including Children’s Cancer Association, Boys and Girls Clubs, Historical Outreach Foundation, America Cancer Society, Doernbecher Children’s Hospital, Amy Roloff Foundation and Be the Match • Sold $67,770 in the 2015 season sponsorship sales including a three year deal with Sol Republic, a one year deal with Rodda Paint, Cutting Edge and Olson Farms • Designed merchandise product, managed promotions, while executing merchandising and marketing strategies that will lead to meeting and exceeding sales and margin goals

• Developed and implemented all marketing strategies • Created the sponsorship packet for donors • Coordinated budget and managed general business development activities • Responsible for editorial direction, design, production and distribution of all clubs publication