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Laura Dorado: in , CA

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Laura Dorado

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United States
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Work experience
Image Fullscreen

Fullscreen

Program Planning Manager | 05/2017 - 08/2017

Responsible for overseeing the curation of content and managing new show launches. - Built thematic content playlists to lift viewer engagement and time spent - Copy edited synopses, episode and feature descriptions, and other brand materials - Oversaw strategic planning and implementation of content promotion - Optimized content placements based on performance analysis
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CBS interactive

Content Operations Coordinator | 02/2016 - 05/2017

Responsible for curating and programming content across multiple platforms including desktop, mobile web, apps and OTT. - Managed cbs.com front door on desktop, including strategic marquee and video/editorial placement - Managed all TV show pages on desktop, including primetime, daytime, specials, and classics - Coordinated with CBS All Access teams to promote the service and run campaigns on all platforms - Updated show assets, cast pages and episode recaps as needed
Image CBS interactive

CBS interactive

Editorial Operations Coordinator | 02/2016 - 02/2016

Responsible for "The Talk." - Coordinated daily video clips, marquees, giveaways and all components of The Talk website - Assisted with editorial content and social distribution of content
Image CBS interactive

CBS interactive

Associate Social Media & Digital Producer | 03/2014 - 03/2015

Responsible for multiple TV shows, community management, social listening, facilitated events and developed second screen app content. - Coordinated CBS promotional content and messaging for Facebook and Twitter - Managed events with talent, including live video chats and live tweet events - Monitored social channels and live tweeting throughout broadcast of all new episodes - Analyzed social buzz on a nightly basis to pick on trending topics and episode highlights - Developed and programmed content for Sync, the second screen experience within the CBS app
Image Buzzsmith Digital Marketing

Buzzsmith Digital Marketing

Social Media Associate | 07/2013 - 03/2014

Responsible for multiple accounts, community management, brand strategy and brand development. - Functioned as a main point of contact for clients regarding social activations - Community manager responsible for content curating, CRM and influencer outreach - Assisted with social reports to measure engagement, reach, growth and KPIs - Representative clients: Scarpetta LA, Spa Montage Beverly Hills and Genetic Denim
Image Wantickets

Wantickets

Marketing Coordinator / Project Manager | 08/2011 - 06/2013

Responsible for e-mail campaigns, social media engagement, brand awareness and event marketing for venues and artists. - Developed strategic marketing plans to increase ticket sales including website adverts, social media messaging and contesting/giveaways - Managed internal and external project timelines from concept to launch - Worked with creative team to optimize client campaigns - Created and distributed weekly e-mail campaigns to the US & Canada - Managed two Marketing Coordinators and internship program
Education history
Image Elon University

Elon University

BA | 2007 - 2011

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1501 Lincoln Blvd.#1014 Venice, CA. 90291