Laura Dorado: in , CA
Laura Dorado
United States
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Lifestyle
Music
Health & Fitness
Summary
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Activity
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Work experience
Fullscreen
Program Planning Manager | 05/2017 - 08/2017
Responsible for overseeing the curation of content and managing new show launches.
- Built thematic content playlists to lift viewer engagement and time spent
- Copy edited synopses, episode and feature descriptions, and other brand materials
- Oversaw strategic planning and implementation of content promotion
- Optimized content placements based on performance analysis
CBS interactive
Content Operations Coordinator | 02/2016 - 05/2017
Responsible for curating and programming content across multiple platforms including desktop, mobile web, apps and OTT.
- Managed cbs.com front door on desktop, including strategic marquee and video/editorial placement
- Managed all TV show pages on desktop, including primetime, daytime, specials, and classics
- Coordinated with CBS All Access teams to promote the service and run campaigns on all platforms
- Updated show assets, cast pages and episode recaps as needed
CBS interactive
Editorial Operations Coordinator | 02/2016 - 02/2016
Responsible for "The Talk."
- Coordinated daily video clips, marquees, giveaways and all components of The Talk website
- Assisted with editorial content and social distribution of content
CBS interactive
Associate Social Media & Digital Producer | 03/2014 - 03/2015
Responsible for multiple TV shows, community management, social listening, facilitated events and developed second screen app content.
- Coordinated CBS promotional content and messaging for Facebook and Twitter
- Managed events with talent, including live video chats and live tweet events
- Monitored social channels and live tweeting throughout broadcast of all new episodes
- Analyzed social buzz on a nightly basis to pick on trending topics and episode highlights
- Developed and programmed content for Sync, the second screen experience within the CBS app
Buzzsmith Digital Marketing
Social Media Associate | 07/2013 - 03/2014
Responsible for multiple accounts, community management, brand strategy and brand development.
- Functioned as a main point of contact for clients regarding social activations
- Community manager responsible for content curating, CRM and influencer outreach
- Assisted with social reports to measure engagement, reach, growth and KPIs
- Representative clients: Scarpetta LA, Spa Montage Beverly Hills and Genetic Denim
Wantickets
Marketing Coordinator / Project Manager | 08/2011 - 06/2013
Responsible for e-mail campaigns, social media engagement, brand awareness and event marketing for venues and artists.
- Developed strategic marketing plans to increase ticket sales including website adverts, social media messaging and contesting/giveaways
- Managed internal and external project timelines from concept to launch
- Worked with creative team to optimize client campaigns
- Created and distributed weekly e-mail campaigns to the US & Canada
- Managed two Marketing Coordinators and internship program
Education history
Elon University
BA | 2007 - 2011
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