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Laura McNary: Ecommerce Merchandising Specialist in Carlsbad, CA

Laura McNary

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Ecommerce Merchandising Specialist
Carlsbad | United States
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Summary
Activity
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Work experience
Image SKLZ

SKLZ

Ecommerce Merchandising Specialist | 06/2014 - Current

~Launched new product pages and built content on SKLZ and Sport-Brella direct websites ~Managed the promotional calendar and product launch calendar for both sites ~Managed web design and development projects from end to end launching on SKLZ owned and partner sites ~Interfaced with outside agencies to scope out work and manage through completion ~Developed and managed internal and external email campaigns that drive traffic and sales ~Measured and analyzed results from web-based promotions and demand generation activities ~Taught new team members how to use email based programs
Image SKLZ

SKLZ

Receptionist/E-Commerce Marketing Assistant | 06/2012 - 06/2014

Reception Duties ~Opened and closed building entrance each day ~Greeted visitors and helped find what or who they needed ~Answered phone calls and forwarded on to correct person ~Assisted with customer service overflow as needed ~Planned company events and meetings E-Commerce Assistant Duties ~Assisted with populating new website using an Excel database ~Updated websites with new products, new categories, and other pages using Venda platform ~Merchandised website to help increase average order value ~Wrote copy decks and sent out emails for holiday and other promotions using Blue Hornet ~Managed website personalization system using Certona ~Pulled and analyzed reports from Google Analytics
Image PB Sports

PB Sports

SUP Tour Guide | 05/2012 - 10/2012

~Arrived to the shop early to set up for customer arrival ~Helped customers check in and organize their gear ~Escorted group of customer to and from launch site ~Educated and demonstrated techniques before while on the water ~Supervised group of up to 8 children and adults on the water for 2 hours ~Took pictures through out tour to later upload to social media for customers ~Cleaned up and organized gear after each tour
Image University of Oregon - Club Sports

University of Oregon - Club Sports

Wakeboard Team Coordinator | 01/2008 - 12/2011

~Coordinated travel, fundraisers, practices, and other events for team ~Led the team to its first National Collegiate Wakeboard Championship in April 2010 ~Worked with major companies as sponsors like CWB and Active Water Sports ~Coached beginner and intermediate wakeboarders ~Consistent top five rider in most competitions for the women's division
Education history
Image University of Oregon

University of Oregon

BS in Business | 2007 - 2011

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1501 Lincoln Blvd.#1014 Venice, CA. 90291