Laura Nasca: in Truckee, CA

Marketing: - Redesigned our weekly newsletter to members to make it more readable and engaging, saw 50% increase in sends over a year; 400k reachable audience, 17% open rate - Launched a daily newsletter campaign with team of 3 during March/April 2020, 1M weekly sends, 20% open rate, 2% CTR - Generate social media content (copywriting for blog posts, photography, scheduling social media via Buffer and Later - Alternative text copywriting for SEO Graphics: - Print and digital advertising, design and prep material for print including posters, flyers, newsletters - For larger events, usually turn around collateral for 10 independent locations within 4 weeks. Have turned around a print ready campaign with included digital assets in 24 hours UX/UI: - Wireframing through hi-fi visual dev, desktop & mobile - Enforcing user experience and accessibility standards - Optimizing graphics and multimedia for web Project Management: - Oversaw launch of a program involving 50+ gym partners and 15 marketers through ideation, data optimization, and design. - Manage on a continued basis