Laura Salazar: in Long Beach, CA

As a Social Media Project Manager, I assist in overseeing and optimizing social corporate brand channels guided by a consumer-centric philosophy and data-driven decisions. Also, I utilize social management and listening tool (Sprinklr) to manage the creation of workflow processes. I lead monthly measuring and reporting performance of all digital channels, including assessing against KPIs. I develop social media training guidelines to standardize the company’s social media strategy across channels and regions. My other duties/accomplishments: - Lead a team to conduct holiday sweepstakes to build brand awareness and affinity; the campaign increased Instagram following by 16% and accelerated engagement by 55% and 45% higher than the key performance indicator (KPI). - Enhanced community and reputation management response time by 60% by providing an accurate and on-time response to customers’ needs and building relationships. - Created a new corporate social media strategy across channels; increased total engagement by 54%. - Created a new divisional strategy to focus on invigorating brand affinity and awareness; led the implementation of the strategy shift, which went into effect for 15 accounts by each region—this resulted in a dramatic increase of 37% in new followers and engagement by 13% in just a year. - Implemented an executive report that is reviewed by the CMO monthly, including conducting content audits that yielded a drastic 20% increase in engagement.

Having served as a Social Media Manager, I functioned as an Account Manager, leading strategic planning of content marketing, brand strategy, and managing social ads for clients. My other duties/accomplishments: - Boosted sales by 25% in the first month for high-end Terra Medi olive oil & vinegar company via a social media marketing campaign. - Differentiated the editorial calendar and supported executive branding that led to an increased following by 22% and impressions by 87% on Singani 63’s Facebook page in the first month with the creative help from an in-house content creator.

Markets products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; preparing reports. - Develop promotional campaigns, print graphics, video content, email marketing comm., and store signs. - Prepare marketing analytics, including internal trends and, will report results to update internal staff on usage. - Coordinate marketing calendar and partner with other departments -Monitor and analyze social media communication.