Lauren Castle: Marketing Specialist in Jacksonville, FL

Led re-platforming of eCommerce website Organized timelines and maintained project development schedule Managed contracted teams for theme development, data process, and applications Supported on and off-site sales reps with marketing campaigns and collateral Developed email marketing strategy and campaigns Created graphic designs and collateral for print and digital campaigns Managed B2B-focused eCommerce website Developed omnibus marketing strategy for sales team with trade show and digital modalities Assisted in data development for new and ongoing products Managed pricing in accordance with vendor and internal standards Senior ECommerce Marketer

Established a consumer-focused blog, writing and editing informative articles Crafted and modified website and metadata content to increase SEO Supervised contract team for specialized client-based projects Maintained CRM/Inventory Management database Engaged customers on social media sites including Facebook, Instagram, and Twitter Increased sales through daily marketing and transactional emails Conducted strategic pricing changes for sales and seasonal adjustments Developed product data for upload into PIM for the display of products on the website Analyzed data from Google Analytics and internal tools to understand and increase conversions Presented information derived from research to senior management for the growth of a business plan aimed at targeting a new market segment Designed graphics for website, social media, and emails

Engaged customers as a subject matter expert in equestrian sports to enhance product sales Provided customers with order support, creating and tracking orders both internally and through the delivery system Resolved issues to re-establish customer trust and loyalty

Enhanced and created rapport with customers to understand specific needs and generate repeat business Encouraged sales through detailed information on products and interests Interacted with both domestic and international clients