Lauren Naughton: eCommerce Producer & Strategist in San Diego, CA

With a focused approach on data, eCommerce brand strategy and a wealth of knowledge on industry standards I provide business solutions for my clients. My job is to always ask what’s next? Experience includes full re branding efforts, entire website builds, migrations & product strategy. I build lucrative roadmaps that focus on top KPI’s such as CVR, LTV, AOV & Cart Abandonment rates. Expert in Agile work flows and strong project management practices to launch multiple Shopify Builds in expedited timeframes. Consulted on UX/UI best practices and built strategy roadmaps. Increased conversion rates, overall sessions and AOV for all clients across the board. Highly experienced in App implementations from multiple vendors. Managed all deployments on budget, on time and on quality. Shopify Plus Subject Matter Expert.

Managed over 50 web development, network and internal policy projects concurrently. Daily tasks included project plan approvals, scheduling, budget updates, milestone completion tracking and client communication. Prioritized decision maker when allocating backlog of project work to appropriate resources within tight budgets and deadlines

Spearheaded the Events & Marketing Department for The Brew Project while managing the Event Space, Menu Design, and Event Packages. Created strategic marketing campaigns such as Brews & Views, Beer Brunch and Project Puppy Play Dates. Responsible for in house graphic design and creative copy. Executed social media posts, designed the event one sheet and developed the Brand Strategy.