Les Lukach: in Placentia, CA

This was my second stint at the school after working there from May 2009 through June 2011. • Responsible for all external marketing content including: social media, website updates, media requests, and marketing functions. • Created and implemented an extensive school wide social media policy. • Created weekly content stories for school website including: feature stories, alumni spotlights, celebration pieces, and more. • Responsible for delivering all school messages to reflect the school’s mission and core values.

• Responsible for the implementation of key organizational strategies in accord with LPA’s mission and vision. • Developed customer relations procedures that supported purchases designed to meet client’s needs. • Assisted in sales and marketing departments to meet and exceed the company goals by suggesting strategies that resulted in increased sales over a 14 month period. • Worked directly with clients to find solutions to academic needs of students.

• Responsible for maintaining all budgets at both local and regional levels. • Responsible for securing sponsorships for local teams as well as events. • Coordinated all aspects of championships, tournaments, competitions, scrimmages, and leagues. • Served as the Public Relations Manager by overseeing all materials including newsletters, press releases, website updates, and more. • Responsible for growing stagnant school-based programs by over 30 percent. • Responsible for recruiting, training, assigning coaching staffs for all sports.

• Assisted in generating extensive media coverage in the country’s #2 media market. • Led team in landing largest sponsorship(s) deal in league – 3 years, $150,00. • Created, organized, implemented entire ticket sales programs including various season ticket packages, mini-plans, group sales, and sponsorships. • Oversaw sales staff of five, which accounted for over $100,000 in ticket sales for inaugural season. • Managed the game day staff of over forty employees in all areas including Guest Services. • Assisted in the creation and management of school-based reading program.