Linda Lamm: Marketing Consultant (Part-Time) in Moorpark, CA

? Create weekly email blasts announcing new products using Campaigner.com. ? Update & distribute quarterly price list to resellers.

Sample Production ? Report directly to the CEO/Founder and Senior Vice President. ? Own Product Development from inception to completion. ? Manage 50+ projects simultaneously to ensure on-time delivery of 200+ samples for each quarterly trade show. ? Work with factories internationally to develop new products, request quotations, and approve prices. ? Modify designs based on budget/target price ? Ensure factory is adhering to standard requirements ? Approve QC reports and CAD's, confirm dimensions, and select raw materials. ? Collect product specs, pictures, swatches, marketing materials, and prepare product presentations for sample line review with the Executive team. ? Attend all trade shows, sit in on all meetings with retail partners including Costco, Overstock, Wayfair, Sam's Club, BJ's, Target, Jerome's, etc. ? Execute quick turnaround on collection expansions/sample improvements based on sales team and retailer requests. ? Host factory visits, dinners, and conduct meetings to discuss future sales growth opportunities, production, issues, and improvements. Sourcing ? Manage international o ces to source new factories, product trends, new designs, and raw materials. ? Frequent international travel to qualify new factories and meet with current suppliers. ? Assess, develop, and onboard new suppliers. Supplier Management / Production ? Track and report price, delivery, payment terms, supplier quality, claim processes, claim resolution management, and negotiate supplier contracts. ? Identify and execute total cost reduction opportunities. ? Purchase goods by securing price, capacity & service levels in line with commitments to the business and as per the sourcing strategies. ? Establish & maintain relationships with department directors to ensure understanding of their needs and product strategy.

Expanded management into all ecom accounts to ensure all CRM platforms were being e ciently updated. ? Constant hands-on employee and product knowledge training. ? Use SalesPad to monitor and streamline workflow for 15+ specialists which required extreme e ciency, urgency, and attention to detail. ? Tracked employee performance goals using KPI's and dashboards. ? Work cross-functionally with all departments to reduce customer service tickets, report manufacturing trends, logistics issues, return reductions, and online marketing content improvements. ? Travel quarterly to attend Costco Corporate Buying team meetings.

Manage 400+ spa corporate accounts, 15+ Account Managers and Call Center Specialists, and run daily sales strategy meetings. ? Collaborate with the President to analyze order trends and execute yearly marketing calendar, promotions, and all marketing materials. ? Coordinate and manage all trade shows from registration to post show follow up, and onboard all new accounts. ? Implement new programs to increase sales such as: New Account Incentives & Introductory Packages, Client Rewards, Spa Contests, & Exclusivity Incentives CONSULTING