Lindsay Martin: Owner / Operator, Lead Designer in Denver, CO

• Freehand and graphic application of in-store signage. Maintaining and elevating the visual merchandising standards within the REI Denver Flagship store. Executing seasonal floor layout and displays. • Providing expertise on bike and ski equipment, apparel, footwear and gear while building rapport with customers.

• Promoted from the PENSOLE x NB Co-Op to full-time employment in the apprenticeship role. • Worked in the Run category to create trend right concepts, mood boards, color concepts, materials selection, industry and competitor research, and product positioning for men’s and women’s markets. • Responsible for product line created in partnership with New York Road Runners for the 50th Anniversary of the NYC Marathon, and London Marathon events. Organized apparel collections and oversaw tech pack details. • Communicated with cross-category designers, product line managers, developers and merchandising teams to meet market demand, establish higher margins, and position product for maximum market exposure.

• Recruited to help establish Specialized Custom Apparel through development of brand and business strategy, art and production trainings, and apparel graphics. Lead project initiatives to enhance brand awareness and positioning. • Responsible for the development of new visual stories and concepts, current and future trend research, creation of graphics, tech packs, and execution of line plans for product launches. • Utilized a deep understanding of market trends, client profiles and brand strategies to inspire the art direction of custom graphics for various Specialized elite athletes and retailers. Simultaneously carried out multiple project design cycles from concepts to pitches, revisions and final art approval while managing client communications and timelines. • Spearheaded the concept and creation of the Specialized Custom website (specializedcustomdesignvault.com). This enabled new and more efficient processes for the art team, provided necessary customer-facing resources, and established the semi-custom capabilities that drove Specialized Custom revenue and order volume by over 50%. • Initiated the redesign of all apparel mock-up templates resulting in an approximated 80% decrease in production errors along with significantly increasing user experience and customer satisfaction. • Traveled to El Salvador to establish relationships with graphics and production partners. Facilitated factory team alignment through streamlined communications, meeting protocols, and production processes. Trained Specialized Custom Spain artist in proper apparel design techniques and best practices. Managed remote contract designer. • Direct interface with sponsored athletes and teams on partnership race kit collections. • Concept and creation of public relations event merchandise with companies such as Patagonia, REI, and Retul. • Led the creation of strategic apparel collections for large retailer events like Specialized Retailer Summit and Go-To-Market. Helped establish visual concepts and displays for event booths at Outdoor Retailer and Sea Otter Classic. Assisted in set-up and tear-down of events. On-site sales engagement at industry events and trade shows. • Concept and Creation of 2018 Allez Sprint Artist Series bike graphic intended to draw market attention to the Specialized Allez product family. Strategically designed to engage the female market.

• Recruited to the Custom Apparel team. Worked in collaboration with sales teams, sports marketing, elite athletes, and organizations to develop custom branded and trend driven product for distribution in the US and Canada. • Simultaneously managed multiple projects at a time in various stages of the product cycle from inception to delivery; built initial design concepts and revised graphics to meet stakeholder requirements. Provided print- proofing, color matching and artwork for approval prior to production runs. Production set-up and file uploads at the factory level to ensure proper print and construction of desired products with minimum margin of error. • Worked with sponsored professional athletes and teams on creating their race and training kits including H&R Block Pro Cycling Team, Amy D. Race Team, professional triathletes Flora Duffy and Cam Dye, and others. • Led the redesign of all leaders and podium jerseys for the 2015 USA Pro Challenge as well as the design of officially sponsored e-commerce and on-site event merchandise for the race. • Traveled to trade shows like Interbike to gain relevant industry insights, research trends, speak with a variety of cycling dealers and provide information on the complete Pearl Izumi Custom product line. • Fast paced and deadline driven work environment requiring creativity, time management and attention to detail.

• Executed the design of custom cycling kit graphics for a variety of elite athletes, organizations, large corporations, and organized cycling events across the United States including the US Military, Primal/Audi Women’s Race Team, Miller Brewing Company, REI, Life Time, professional cyclist Sonya Looney, the Triple Bypass and MS150. • Managed entire design process; initial concepts, revision, color matching, and production set-up for print. • Implemented quality-control checks to ensure apparel manufacturing satisfaction prior to client delivery. • Communicated with developers to provide guidance on product features and functions.