Lindsay Mendoza: Associate Director, Promotions & Activation in La Mirada, CA

• Manage West Coast Entertainment Accounts including STX Entertainment and Disney Kids Networks • Lead a dedicated promotions team managing, training and coaching direct reports • Negotiate and execute multi-platform media campaigns reaching both local and national audiences. • Manage client budgets across channels placing ad dollars and maximizing value to achieve client goals • Participate in brainstorms for new client pitches as well as brand and product launches. • Work closely with Clients and Brand Teams to build campaigns to reach specific goals • Keep current in growing trends across TV, Radio & Digital media including Programmatic, Advanced TV and Data Targeted buying (recent training with the Trade Desk DSP)

2010 California Non-Profit of the Year' and Recipient of the 'National Arts and Humanities Youth Program Award' Assistant Workshop Coordinator ? Assist in developing curriculum and coordinating onsite monthly writing workshops attended by 150+ women writers and mentees

Entertainment • Placed and coordinated promotional buys and multi-market group deals with major media players. • Managed large national ad campaign budgets and media buys for TV and Radio. • Worked directly with clients and media planning teams on campaign strategy and recommendations.

CBS Local, Los Angeles & AM/FM Cluster • Developed marketing and promotional material for both on-air and digital campaigns. • Managed all national accounts for the CBS Los Angeles, AM stations executing promotional on-air and integrated campaigns. • Managed assigned digital ad campaigns from planning to execution.

Programming & Promotions- KABC (790 AM) / KLOS (95.5FM) - The Dodgers Radio Network • Managed the KABC Programming Department, which included producing the master air schedule and programming staff assignments. • Responsible for booking engineers and coordinating ISDN set up for live broadcasts and promotional events. • Assisted onsite at events working with the Street Teams. • Produced weekly show "Spotlight on the Community" with Cynthia Fox • Successfully produced the Dodgers annual ThinkCure! Radiothon fundraising event for 2009 & 2010