Liz Mackiewicz: Social Media Influencer and Content Manager

Content Develop and manage editorial calendars for four e-commerce brands (FTD Flowers, ProFlowers, Shari’s Berries, Personal Creations) Generate and publish daily social media content; fostering meaningful connections and increasing community engagement across 16 social media platforms Curate User Generated Content to distribute cross-functionally and drive sales intent Collaborate with marketing channels (merchandising, paid social, SEO, and customer service) to develop content synergies and strengthen campaign efforts Influencer Program Development Strategize and manage all influencer programs based on each brand’s campaign goals Manage 17 influencer campaigns annually with a total budget of $350,000 Budget & Measurement Develop and track benchmark metrics to measure results of social media programs Create, manage, and optimize Facebook Ad Campaigns Manage and optimize annual budgets; maintaining efficiency and hitting targets Increased engagement rates for the Shari’s Berries brand by 100.9% over the fiscal year with a total budget of $122,000 Public Relations Plan and execute on-site and digital PR campaigns (including press release development, influencer integration and event coordination) to spread brand awareness Pitch to a variety of industry publications to secure top media placements and national TV appearances Managed digital and event partnership with Goop that resulted in 2.5M impressions and 11k link clicks