Liz Moore: Director of Marketing in Evergreen, CO

Lead the marketing team in growing awareness and adoption of a chat-based tech platform that empowers instant, unlimited, and barrier-free conversation between patients and doctors. Oversee all digital brand- building efforts, B2B demand gen, and digitally-driven B2B2C partner strategies Accomplishments ? Spearheaded new PR strategy that increased coverage by 900% YoY and put CirrusMD on the map with The AP, NYT, CNBC, Washington Post, New York Post, VentureBeat, and TechCrunch, to name a few ? Redesigned CirrusMD's brand identity, messaging architecture, and digital ecosystem, delivering 2x digital footprint growth and 45% web engagement increase ? Built CirrusMD's Partnership Marketing competency from ground up, aligning 20+ partners to best practices and outreach strategy yielding 2-3x lift in engagement ? Negotiate all partner marketing contract line items, including marketing support fee structure, go-to-market commitments, PR schedules and partner naming rights ? Oversee full event strategy, managing more than 10 high-profile events per year ? Coach and mentor a team of 4 digital, design, and partnership marketing specialists ? Work in lockstep with product team to train and educate account management, sales, and ops teams on product demos and target market and messaging updates

Brand champion of a small-but-mighty team that merged smart design, partnership, technology and empathy to power a groundbreaking value-based outpatient joint replacement experience. Drove all marcom, partnership and acquisition efforts. Accomplishments ? Directed C-Team in defining Muve's brand framework, including: archetype, positioning, persona, proof points, buyer journey maps, and design identity ? Architected and activated all targeted patient and physician partner recruitment campaigns, spanning digital, traditional and peer-to-peer channels ? Managed all conference and invitational events managing private events hosting up to 75 VIP attendees ? Spearheaded 360-degree website relaunch resulting in improved SEO, enhanced analytics capabilities, and a 2x increase in visitor engagement ? Managed all physician partner relationships and co-marketing efforts

Applied large-scale digital and brand-building strategy to a wide portfolio of small-to-mid-budget AOR client accounts. Accomplishments ? Primary resource for all new business pitches and digital client education ? Led agency relationships with all digitally invested clients, including guidance through paid media, mobile, social, web and integrated digital tactics ? Planned, negotiated, and executed against a collective client budget upwards of $5MM for small-to-mid-size clients with a focus on CPG and natural foods ? Leveraged media relationships to develop multiple first-in-class partnerships ? Managed and mentored the Junior Coordinator and Analytics teams

(Digital Associate 2006-2008) Led client relations and digital strategy for Sara Lee's Ball Park Franks brand, activating and negotiating a $15MM media budget. Managed five team associates.