Lucas Musgrave: Creative Director and owner in Aptos, CA

• Establish the conceptual and stylistic direction of multiple clients with conflicting deadlines • Ensure the work of designers, production artists, photographers, and independent contractors are in accordance with this direction • Conceptualize, develop and produce logos, marketing assets, Website development, brand direction, brand story, brand diferential. • Direct and oversee the execution of all digital and print media assets for clients. • Creation of pitch decks and site previews for web site development proposals. • Concept and creation of all in house marketing materials and assets across all depts..

As the Art Director for Santa Cruz Skateboards, I was responsible for maintaining a 40 year legacy of some of the most iconic images and illustrations in the industry. Managing multiple product lines (surfboards, snowboards, hardgoods, apparel, licensing), as well as creating quarterly catalogues that drove marketing and sales initiatives. As an illustrator, I have worked with top brands within the Action Sport Industry, these have included: Volcom, Independent Trucks, Creature Skateboards, and many others. In addition to this industry, I have worked through the licensing division of popular brands such as Star Wars/ Lucas Film, Marvel Comics and Disney. While working with these companies, I was able to create original concepts and illustrations that became top selling products. 2004 – 2016 • NHS Inc – Santa Cruz Skateboards/Apparel • Art Director • Conceptualize, develop and produce a full line of Santa Cruz apparel/Hardgoods • Work with Brand Manager, PLMs, apparel, production and purchasing to produce two seasonal lines annually • Development of all special make-up (SMU) items for key accounts • Responsible for TechPack production for vendors - color ways, fabric selection, labeling, hang-tags, etc • Direct and oversee the execution of all advertisements for the brand • Provide direction for catalog photography • Execute timelines for all sales and marketing materials • Cultivate mainstream product collaborations • Oversee Global Licensee partners to develop apparel lines for regions trends and fashion. 2008 – 2015 • NHS Inc – Santa Cruz Skateboards/Apparel • Brand Manager • Annual sales forecasting for skate hardgooods and apparel • Annual budget planning and accountability of expenses • Quarterly “Path to Pro!tability”, budget, sales reviews • Management of skate product line/marketing manager and overseeing of minimum of 4 major product releases annually • Brand presentations to distributors and sales sta" • Responsible for designing and overseeing the execution of all end-user and dealer marketing plans • Advertising • Media buying • Team salaries, promo travel • Tradeshows • Catalogs • Sales Programs • PR • Social Media •