Lydia Kasper: Assistant Brand Manager in Greenfield, MA

• Manage the development of 591 skus, GKM documents, and Microsoft Project Online for the launches of Yankee Candle Signature, Well Living, and Studio Collections concurrently • Own the product roadmap as the go-to-market brand lead for the renovation of an outdated candle form • Spearhead the development of 2 customer specific skus, coordinating efforts across engineering, packaging design, and graphics to meet both the ship-to-trade date and all rigorous requirements on a 90% shortened timeline • Collaborate with sales, marketing, and other cross-functional teams to develop financial forecasts, product specs, and sell-in decks for a renovated product line, resulting in the product earning 20% more doors than planned • Partner with photography to develop and categorize approximately 3,146 product images for ecommerce channels • Perform competitive market research and create price ladders for a specific candle category, influencing the strategy, design, and pricing for a new product line • Work with CMI and EMEA counterparts to understand user personas when developing product stories and vision • Present reports to leadership on project progress, ensuring alignment from idea to launch phases • Analyze POS data to understand post-launch product performance and identify opportunities for growth