Mackenzie Lamberton: Ecommerce Merchandiser, Splendid in LOS ANGELES, CA
Mackenzie Lamberton
Ecommerce Merchandiser, Splendid
LOS ANGELES | United States
Skills
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Summary
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Activity
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Work experience
Delta Galil
Ecommerce Merchandiser, Splendid | 05/2019 - Current
Oversee the Splendid ecommerce business. Present
• Pull selling reports daily to understand KPIs, business needs, and opportunities.
• Manage all promotions and asset changes on site.
• Work cross functionally with buyers, planners, creative and marketing teams to ensure our
messages and strategies are aligned in the most effective way to drive the business.
• Discover new features and site enhancements that will promote sales.
• Preform A/B testing when necessary to ensure site optimization.
• Coordinate photo shoots twice a month and ensure that all product gets shot and uploaded
to the site in a timely manor.
Barneys New York
Digital Merchandiser, Men's | 07/2018 - 11/2018
Oversaw the men's digital business. Nov 2018
• Researched market trends to ensure emails and site content are on trend and relevant.
• Communicated with buyers and planners to ensure all product is represented online in the most
appropriate way to drive sales.
• Created and managed a photo shoot calendar that ensures product is live in a timely manor and in advance of other wholesalers.
• Managed all content and product uploads.
• Was responsible for providing weekly selling reports to upper management and creating new
reports when necessary.
• Supervised one direct report and consistently work to grow his skill set.
Barneys New York
Assistant Digital Merchandiser | 02/2017 - 07/2018
Ensured that all website content is relevant, on trend, and promoted as needed. July 2018
• Pulled reporting on a daily basis to analyze brand sell through and the overall business of the company.
• Worked with marketing and social teams on strategies, promotional emails and marketing
content.
• Collaborated with the planning team to curate a monthly POS cadence.
• Partnered with buyers and studio teams to manage and prioritize inventory and website
postings.
Moda Operandi
Client Services Specialist | 05/2016 - 02/2017
Managed all service channels to ensure personalized luxury service is provided. Feb 2017
• Constructed clear and accessible lines of communication for current and potential VIP
customers.
• Liaised with other internal departments to ensure issues affecting customer orders and are
resolved.
• Collaborated with stylists to build and maintain relationships in all scopes of business.
Education history
University of Oregon
BA | 2010 - 2014
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