Mackenzie Ruh: Social Media Manager|Holonis in San Diego, CA
Mackenzie Ruh
Social Media Manager|Holonis
San Diego | United States
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Summary
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Work experience
Iconic Media Group
Social Media Manager|Holonis | 04/2017 - Current
Developed social media, digital marketing, and content marketing strategies and initiatives to promote brand building, visibility, user
retention, engagement, reputation and revenue-focused activities across various platforms.
• Built, executed, and optimized unique, comprehensive, dynamic, cross-platform digital content marketing and social media marketing
campaigns on Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube.
• Developed strategies for the distribution of client content across paid, owned and earned channels and improved short- and long-term
digital marketing strategies.
• Directed, executed, and optimized organic, paid social, and video campaigns for companies across various industries and social media
influencers such as top creators, musicians, celebrities, athletes, and press to drive brand optimization.
• Served as main point of contact for clients, answering questions and responding to messages and developed the strategies and materials for client presentations.
• Managed client's social media accounts, identified and created original, engaging, platform-specific content fitting to their brand
image and demographic, and published it to targeted audiences across various social media channels.
• Generated editorial calendars to schedule content posting, manage campaigns and track deadlines.
• Oversaw the day-to-day maintenance of client and agency social media assets and actively engaged with the communities acting as
an advocate for the agency, company and its clients.
• Aligned all visual design and brand messaging elements to ensure consistency across digital advertising and marketing platforms.
• Monitored KPI metrics, tracked and analyzed data, insights and analytics to assess campaign performance, measure the effectiveness
of marketing strategies, and provide recommendations to proactively optimize campaigns.
• Developed backlog of evergreen strategies and content for future use.
• Built and grew social media accounts from the ground up across all channels.
• Performed research on the social media landscape, current digital trends and analyzed market data to determine changes in current
target key audiences or segments and social media trends.
• Strengthened online presence to capitalize on emerging trends.
• Developed and expanded influencer and company outreach efforts.
Iconic Media Group
Marketing Intern | 04/2017 - 08/2017
• Generated interesting copy with eye for current trends and viral potential.
• Developed unique, interesting and engaging content for range of social media platforms.
• Planned and set-up at various shows, meet and greets, and events.
Surfdog Records
Marketing Intern | 05/2014 - 01/2015
• Managed 30+ social media accounts for artists, including but not limited to Eric Clapton, Slightly Stooped, Drake Bell, and Joss Stone.
• Assisted in the production and release of Eric Clapton's album The Breeze, (An Appreciation of JJ Cale).
Education history
COX School of Business
Southern Methodist University
Bachelor of Arts
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