Mackenzie Ruh: Social Media Manager|Holonis in San Diego, CA

Developed social media, digital marketing, and content marketing strategies and initiatives to promote brand building, visibility, user retention, engagement, reputation and revenue-focused activities across various platforms. • Built, executed, and optimized unique, comprehensive, dynamic, cross-platform digital content marketing and social media marketing campaigns on Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube. • Developed strategies for the distribution of client content across paid, owned and earned channels and improved short- and long-term digital marketing strategies. • Directed, executed, and optimized organic, paid social, and video campaigns for companies across various industries and social media influencers such as top creators, musicians, celebrities, athletes, and press to drive brand optimization. • Served as main point of contact for clients, answering questions and responding to messages and developed the strategies and materials for client presentations. • Managed client's social media accounts, identified and created original, engaging, platform-specific content fitting to their brand image and demographic, and published it to targeted audiences across various social media channels. • Generated editorial calendars to schedule content posting, manage campaigns and track deadlines. • Oversaw the day-to-day maintenance of client and agency social media assets and actively engaged with the communities acting as an advocate for the agency, company and its clients. • Aligned all visual design and brand messaging elements to ensure consistency across digital advertising and marketing platforms. • Monitored KPI metrics, tracked and analyzed data, insights and analytics to assess campaign performance, measure the effectiveness of marketing strategies, and provide recommendations to proactively optimize campaigns. • Developed backlog of evergreen strategies and content for future use. • Built and grew social media accounts from the ground up across all channels. • Performed research on the social media landscape, current digital trends and analyzed market data to determine changes in current target key audiences or segments and social media trends. • Strengthened online presence to capitalize on emerging trends. • Developed and expanded influencer and company outreach efforts.

• Generated interesting copy with eye for current trends and viral potential. • Developed unique, interesting and engaging content for range of social media platforms. • Planned and set-up at various shows, meet and greets, and events.

• Managed 30+ social media accounts for artists, including but not limited to Eric Clapton, Slightly Stooped, Drake Bell, and Joss Stone. • Assisted in the production and release of Eric Clapton's album The Breeze, (An Appreciation of JJ Cale).