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Maegan ONeill: Campaign Mgr. / Channel Mgr. - Retirement in Denver, CO

Maegan ONeill

Campaign Mgr. / Channel Mgr. - Retirement
Denver | United States
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Summary
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Work experience
Image Transamerica

Transamerica

Campaign Mgr. / Channel Mgr. - Retirement | 05/2017 - Current

Role Responsibilities: • Created the 2020 strategic marketing plan to supports Sales leadership business goals. • Develop campaign strategies to produce coordinated, efficient and measurable campaigns with defined KPIs designed to increase engagement, produce more RFIs and create leads. • Manage agency to create channel media plans and campaign creative development. • Collaborate with cross-functional teams to identify, develop and execute new process improvements and efficiencies. • Define new processes and workflows to ensure smooth end-to-end execution of all campaign and sales support activities. • Strong cross-functional relationships with key senior business leaders in sales, operations, in-house creative and automation teams. • Responsibility for 2 marketing specialists. Key Accomplishments: • Re-defined the Retirement campaign strategy to include a creative and integrated multi-media approach (vs. email-driven) to increase engagement with Retirement Plan Advisors and Plan Sponsors to achieve results above industry norms in traditional and digital channels. • AEGON Global Award winner: developed and executed a campaign featuring a partnership with the American Heart Association. Campaign curated tools and resources targeted at participants & Plan Sponsors to educate and inspire action towards improving their wealth and health (both at an individual and enterprise level). • In 2019, supported over $20B targeted sales by developing & defining messaging strategy for sales final experience including, integrated presentation materials, videos, collateral and presentation technology. • Collaborated with in-house creative team to develop creative & strategic site-visit experience for new sales prospects. Full experience ranges from hotel room drop through in-office experience. Developed initially for a $2B prospect and leveraged now into a self-serve template model for ongoing use.
Image Motive

Motive

Account Supervisor (Lipton Iced Tea & IZZE Fusions) | 08/2016 - 04/2017

Role Responsibilities: • Led all day-to-day strategy development for 2017 marketing campaigns. • Partner with PR, Digital, Social and Media agencies to create and execute integrated programs. • Project management responsibilities to bring to life multi-channel efforts. Key Accomplishments: • Led cross-functional team to develop 2017 Lipton RTD campaign that included grassroots sampling tour, national promotion support / in-store collateral. • Launched a new Lipton Iced Tea flavor with a grassroots sampling tour, OOH media and experiential events program. • Led the strategy and cross-functional execution for in-store & grassroots sampling tour to launch new IZZE Fusions aimed at the teen market.
Image The Integer Group

The Integer Group

Account Supervisor | 03/2016 - 08/2016

After completing the contract with the O.N.E. Coconut Water brand, I moved back into an Account Supervisor role at Integer on the Kellogg's Morning Foods team and Kashi (including Kashi brand, Bear Naked and Stretch Island). Role Responsibilities: • Led execution of all Kellogg's Morning Foods retail promotions and shopper marketing activities, including new point-of-sale material for Bear Naked brand refresh. • Management responsibility for Account Executive on the Kellogg's Morning Foods team. Key Accomplishments: • Led Integer creative, digital / social and planning teams to create a promotion to support Kellogg's partnership with the DM3 movie. Components included the campaign idea, video series, in-store and promotion development, retail partner relationships and website design.
Image PepsiCo

PepsiCo

Marketing Manager | 02/2015 - 02/2016

Asked by the Pepsi client team to work on their Brand Marketing team to build and execute programs for O.N.E. Coconut Water. Role Responsibilities: • In collaboration with Sales Strategy, built insight driven customer programs for key retail partners with variances across each key region and retailer. • Led all shopper marketing activing including couponing program, point-of-sale and promotional activity and was marketing liaison for field, regional teams, sales and customer teams. • Led results analysis for all programs, including IRI data, coupon redemption, consumer program engagement, e-comm. feedback etc. Key Accomplishments: • Re-vamped couponing program to include digital shopper media and more focused redemption analysis and direction for future programs. • Managed all aspects of Expo West execution in 2015, including managing agency execution of booth creation & execution of new brand, event point-of-contact for sampling teams and all day-to-day logistics during the event. • Worked collaboratively with Marketing Director to develop a highly focused and streamline marketing plan targeted to key regions. • Owned marketing budget, including all budgeting / forecasting and tracking of all marketing activities, as well as leading monthly reporting meetings to VP of marketing and CFO of NEB business.
Image PepsiCo

PepsiCo

Account Supervisor | 01/2013 - 02/2015

Promoted to Account Supervisor on Naked Juice and IZZE teams with responsibility for leading strategy and execution of all Naked Juice and IZZE consumer integrated campaigns. Role Responsibilities: • Team expert for all brand, retailer and business industry news & trends. Sourced and shared key insights, reports and reviewed all creative work to ensure brand consistency. • Led shopper marketing and coupon programs. • Management responsibility for Account Coordinator / Account Executive. Key Accomplishments: • Led cross-functional team in strategy development and execution for first-ever IZZE consumer campaign ('Friendsday Night'). Campaign won a Silver Reggie Award in 2015 in Content Marketing Campaign category. • In conjunction with partner PR and experiential agencies, launched the first cause-marketing campaign for Naked Juice in support of Wholesome Wave. Led a cross-functional agency team to execute educational video series, digital and social media, in-store promotion and campaign micro-site.
Image Sterling-Rice Group

Sterling-Rice Group

Senior Account Manager (Johns Manville) | 10/2009 - 09/2011

Image ARNOLD ADVERTISING

ARNOLD ADVERTISING

Account Manager / Account Supervisor (Jack Daniel's) | 09/2006 - 03/2009

Image BBDO ADVERTISING

BBDO ADVERTISING

Account Coordinator / Account Executive (Mitsubishi/Guinness/Campbell's Soup) | 06/2004 - 09/2006

Education history
Image UNIVERSITY OF VERMONT

UNIVERSITY OF VERMONT

B.S. in Business Administration

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1501 Lincoln Blvd.#1014 Venice, CA. 90291