Maegan ONeill: Campaign Mgr. / Channel Mgr. - Retirement in Denver, CO
Maegan ONeill
Campaign Mgr. / Channel Mgr. - Retirement
Denver | United States
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Work experience
Transamerica
Campaign Mgr. / Channel Mgr. - Retirement | 05/2017 - Current
Role Responsibilities:
• Created the 2020 strategic marketing plan to supports Sales leadership business goals.
• Develop campaign strategies to produce coordinated, efficient and measurable campaigns with defined KPIs designed to increase engagement, produce more RFIs and create leads.
• Manage agency to create channel media plans and campaign creative development.
• Collaborate with cross-functional teams to identify, develop and execute new process improvements and efficiencies.
• Define new processes and workflows to ensure smooth end-to-end execution of all campaign and sales support activities.
• Strong cross-functional relationships with key senior business leaders in sales, operations, in-house creative and automation
teams.
• Responsibility for 2 marketing specialists.
Key Accomplishments:
• Re-defined the Retirement campaign strategy to include a creative and integrated multi-media approach (vs. email-driven) to increase engagement with Retirement Plan Advisors and Plan Sponsors to achieve results above industry norms in traditional
and digital channels.
• AEGON Global Award winner: developed and executed a campaign featuring a partnership with the American Heart
Association. Campaign curated tools and resources targeted at participants & Plan Sponsors to educate and inspire action
towards improving their wealth and health (both at an individual and enterprise level).
• In 2019, supported over $20B targeted sales by developing & defining messaging strategy for sales final experience including,
integrated presentation materials, videos, collateral and presentation technology.
• Collaborated with in-house creative team to develop creative & strategic site-visit experience for new sales prospects. Full
experience ranges from hotel room drop through in-office experience. Developed initially for a $2B prospect and leveraged now into a self-serve template model for ongoing use.
Motive
Account Supervisor (Lipton Iced Tea & IZZE Fusions) | 08/2016 - 04/2017
Role Responsibilities:
• Led all day-to-day strategy development for 2017 marketing campaigns.
• Partner with PR, Digital, Social and Media agencies to create and execute integrated programs.
• Project management responsibilities to bring to life multi-channel efforts.
Key Accomplishments:
• Led cross-functional team to develop 2017 Lipton RTD campaign that included grassroots sampling tour, national promotion
support / in-store collateral.
• Launched a new Lipton Iced Tea flavor with a grassroots sampling tour, OOH media and experiential events program.
• Led the strategy and cross-functional execution for in-store & grassroots sampling tour to launch new IZZE Fusions aimed at the teen market.

The Integer Group
Account Supervisor | 03/2016 - 08/2016
After completing the contract with the O.N.E. Coconut Water brand, I moved back into an Account Supervisor role at Integer on the Kellogg's Morning Foods team and Kashi (including Kashi brand, Bear Naked and Stretch Island).
Role Responsibilities:
• Led execution of all Kellogg's Morning Foods retail promotions and shopper marketing activities, including new point-of-sale
material for Bear Naked brand refresh.
• Management responsibility for Account Executive on the Kellogg's Morning Foods team.
Key Accomplishments:
• Led Integer creative, digital / social and planning teams to create a promotion to support Kellogg's partnership with the DM3
movie. Components included the campaign idea, video series, in-store and promotion development, retail partner relationships and website design.
PepsiCo
Marketing Manager | 02/2015 - 02/2016
Asked by the Pepsi client team to work on their Brand Marketing team to build and execute programs for O.N.E. Coconut Water.
Role Responsibilities:
• In collaboration with Sales Strategy, built insight driven customer programs for key retail partners with variances across each
key region and retailer.
• Led all shopper marketing activing including couponing program, point-of-sale and promotional activity and was marketing
liaison for field, regional teams, sales and customer teams.
• Led results analysis for all programs, including IRI data, coupon redemption, consumer program engagement, e-comm.
feedback etc.
Key Accomplishments:
• Re-vamped couponing program to include digital shopper media and more focused redemption analysis and direction for
future programs.
• Managed all aspects of Expo West execution in 2015, including managing agency execution of booth creation & execution of new brand, event point-of-contact for sampling teams and all day-to-day logistics during the event.
• Worked collaboratively with Marketing Director to develop a highly focused and streamline marketing plan targeted to key
regions.
• Owned marketing budget, including all budgeting / forecasting and tracking of all marketing activities, as well as leading
monthly reporting meetings to VP of marketing and CFO of NEB business.
PepsiCo
Account Supervisor | 01/2013 - 02/2015
Promoted to Account Supervisor on Naked Juice and IZZE teams with responsibility for leading strategy and execution of all Naked
Juice and IZZE consumer integrated campaigns.
Role Responsibilities:
• Team expert for all brand, retailer and business industry news & trends. Sourced and shared key insights, reports and reviewed all creative work to ensure brand consistency.
• Led shopper marketing and coupon programs.
• Management responsibility for Account Coordinator / Account Executive.
Key Accomplishments:
• Led cross-functional team in strategy development and execution for first-ever IZZE consumer campaign ('Friendsday Night').
Campaign won a Silver Reggie Award in 2015 in Content Marketing Campaign category.
• In conjunction with partner PR and experiential agencies, launched the first cause-marketing campaign for Naked Juice in support of Wholesome Wave. Led a cross-functional agency team to execute educational video series, digital and social
media, in-store promotion and campaign micro-site.
Sterling-Rice Group
Senior Account Manager (Johns Manville) | 10/2009 - 09/2011
ARNOLD ADVERTISING
Account Manager / Account Supervisor (Jack Daniel's) | 09/2006 - 03/2009
BBDO ADVERTISING
Account Coordinator / Account Executive (Mitsubishi/Guinness/Campbell's Soup) | 06/2004 - 09/2006
Education history
UNIVERSITY OF VERMONT
B.S. in Business Administration
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