Maegan ONeill: Campaign Mgr. / Channel Mgr. - Retirement in Denver, CO

Role Responsibilities: • Created the 2020 strategic marketing plan to supports Sales leadership business goals. • Develop campaign strategies to produce coordinated, efficient and measurable campaigns with defined KPIs designed to increase engagement, produce more RFIs and create leads. • Manage agency to create channel media plans and campaign creative development. • Collaborate with cross-functional teams to identify, develop and execute new process improvements and efficiencies. • Define new processes and workflows to ensure smooth end-to-end execution of all campaign and sales support activities. • Strong cross-functional relationships with key senior business leaders in sales, operations, in-house creative and automation teams. • Responsibility for 2 marketing specialists. Key Accomplishments: • Re-defined the Retirement campaign strategy to include a creative and integrated multi-media approach (vs. email-driven) to increase engagement with Retirement Plan Advisors and Plan Sponsors to achieve results above industry norms in traditional and digital channels. • AEGON Global Award winner: developed and executed a campaign featuring a partnership with the American Heart Association. Campaign curated tools and resources targeted at participants & Plan Sponsors to educate and inspire action towards improving their wealth and health (both at an individual and enterprise level). • In 2019, supported over $20B targeted sales by developing & defining messaging strategy for sales final experience including, integrated presentation materials, videos, collateral and presentation technology. • Collaborated with in-house creative team to develop creative & strategic site-visit experience for new sales prospects. Full experience ranges from hotel room drop through in-office experience. Developed initially for a $2B prospect and leveraged now into a self-serve template model for ongoing use.

Asked by the Pepsi client team to work on their Brand Marketing team to build and execute programs for O.N.E. Coconut Water. Role Responsibilities: • In collaboration with Sales Strategy, built insight driven customer programs for key retail partners with variances across each key region and retailer. • Led all shopper marketing activing including couponing program, point-of-sale and promotional activity and was marketing liaison for field, regional teams, sales and customer teams. • Led results analysis for all programs, including IRI data, coupon redemption, consumer program engagement, e-comm. feedback etc. Key Accomplishments: • Re-vamped couponing program to include digital shopper media and more focused redemption analysis and direction for future programs. • Managed all aspects of Expo West execution in 2015, including managing agency execution of booth creation & execution of new brand, event point-of-contact for sampling teams and all day-to-day logistics during the event. • Worked collaboratively with Marketing Director to develop a highly focused and streamline marketing plan targeted to key regions. • Owned marketing budget, including all budgeting / forecasting and tracking of all marketing activities, as well as leading monthly reporting meetings to VP of marketing and CFO of NEB business.

Promoted to Account Supervisor on Naked Juice and IZZE teams with responsibility for leading strategy and execution of all Naked Juice and IZZE consumer integrated campaigns. Role Responsibilities: • Team expert for all brand, retailer and business industry news & trends. Sourced and shared key insights, reports and reviewed all creative work to ensure brand consistency. • Led shopper marketing and coupon programs. • Management responsibility for Account Coordinator / Account Executive. Key Accomplishments: • Led cross-functional team in strategy development and execution for first-ever IZZE consumer campaign ('Friendsday Night'). Campaign won a Silver Reggie Award in 2015 in Content Marketing Campaign category. • In conjunction with partner PR and experiential agencies, launched the first cause-marketing campaign for Naked Juice in support of Wholesome Wave. Led a cross-functional agency team to execute educational video series, digital and social media, in-store promotion and campaign micro-site.