Marc Letzmann: Principal in San Diego, CA

Responsible for all aspects of production and design, including corporate and brand identity; environmental graphics; website and eCommerce design and programming; packaging; photography; apparel, DVD cover, disc, and interface artwork; copy writing; event posters; and digital illustration and coloring. Present and former clients include Lucid Sound, Mobile Learning Networks, RVCKVS, Deckers Outdoor Corporation (Teva and Simple Shoes), PETCO, University of California San Diego, Marvel Entertainment, DC Comics, Image Comics, et al.

Managed a team of local and international web designers and developers through the redesign and development of the new Mad Catz website (resulting in an average annual increase of +69.7% pageviews and +110.84% unique visitors) and Mad Catz eCommerce store (resulting in an +18% increase in online sales); coordinated with Marketing Managers to develop, execute, and implement advertising and email campaigns for the company’s brands, including Mad Catz, Saitek Simulation, and TRITTON Audio; worked directly with retail partners like Amazon and New Egg on marketing opportunities, such as banner ads, product content, and store-within-a-store sites; planned, directed, and executed photo shoots. Partnered with marketing associates from Microsoft, Nintendo, Capcom, NAMCO-Bandai, Electronic Arts, Ubisoft, 2k Games, Respawn Entertainment, Gearbox Software, and Major League Gaming to promote product and brand awareness.

Designed and produced product artwork and packaging, web sites for both desktop and mobile use, broadcast assets, tradeshow booth graphics, online advertisements, and magazine advertisements; oversaw and implemented a new lifestyle-oriented vision for the Mad Catz brand.

Created advertisements, brand guidelines, point-of-purchase displays, packaging, websites, and web banners, and conducted photo shoots for the agency’s major clients, including Konami, Mattel, San Diego Chargers, Sharp, Sony, and Upper Deck.