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Marian Han: Global Head of Brand Partnerships & Sourcing in New York, NY

Marian Han

Global Head of Brand Partnerships & Sourcing
New York | United States
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Activity
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Work experience
Image GYMPASS

GYMPASS

Global Head of Brand Partnerships & Sourcing | 10/2019 - Current

* Founding member of new business unit, Gympass Plus, a commercial fitness marketplace: • Built the business and organizational vision & strategy, achieving stakeholder buy-in, and executing Gympass Plus' global business by driving improvements to P&L, including revenue, margin & expense optimization • Surpassed revenue and customer acquisition targets by 22% via implementing strategy of all digital performance marketing channels including search (organic & paid), shopping, display, social, email and affiliate channels • Developed and updated brand strategic plans for the web site based on the brand priorities, industry trends, concept-to-consumer, and customer insight • Created new strategic partnerships across a variety of verticals, growing revenue and brand identity • Headed a cross-functional team of 6 Business Development Managers, Account Managers and Digital Merchandisers
Image EBAY, INC

EBAY, INC

Divisional Merchandise Manager, Footwear | 01/2015 - 08/2018

* Spearheaded all marketing, social, planning, merchandising, global growth, and promotional strategies and vision for the e-commerce footwear division: • Forged strategic alliances with cross-divisional leaders to develop, align and drive key business initiatives • Implemented and executed division merchandising strategies in collaboration with planning team • Produced multi layered strategic marketing proposals and omni-channel media plans • Drove brand affinity, brand awareness, and revenue through marketing partnerships, strategic corporate partnerships, and brand collaborations • Lead business development and relationship management, signing multi-billion dollar brands including adidas, PUMA and New Balance, to drive double-digit comps. * Reversed rapid market share loss to deliver aggressive double-digit YoY revenue growth and a 20% YoY increase in new buyer acquisition: • Developed the marketing, email, PR, and social strategy and roadmap to increase YoY GMV and engagement • Executed multiple digital campaigns focused on driving buyer acquisition and retention • Created and launched eBay's first ever Sneaker Drop in partnership with Stadium Goods, Adidas, and PUMA
Image IDEELI

IDEELI

Senior Buyer, Designer Apparel, Watches & Accessories | 07/2012 - 02/2014

* Grew business by double-digit YoY comps by strengthening the processes, strategic direction, and capabilities of a disorganized and over-matrixed e-commerce business: • Maximized profit margins by identifying growth opportunities and formulating actionable plans • Skillfully negotiated and optimized long-term vendor partnerships to achieve optimal contract terms • Generated multimillion-dollar annual sales by spearheading over 60 events per month * Created a structured buying team of seven buyers and assistant buyers: • Increased team size from two to seven to support business growth • Promoted two team members
Image MACY'S INC

MACY'S INC

Senior Buyer, Fashion Jewelry | 01/2007 - 07/2012

* Headed a $100M fashion jewelry business, including developing and managing a vendor matrix of 50+ resources: • Developed and executed merchandising and planning strategies and implementation of P&L. • Led all advertising and promotional strategies • Cultivated strategic vendor and internal relationships to negotiate terms that drove pricing and margin goals * Conceived and launched Macy's private label jewelry program to strengthen competitive differentiation, driving double-digit YoY growth and penetration to over 60% of total business, increasing overall gross margin by 7bps: • Collaborated on retail concept from ground level, including defining core demographic, store design/build out, marketing strategy, customer experience, and brand presentation • Developed monthly Exclusive capsules with key vendors to differentiate assortment • Reduced markdown liability by negotiating both up-front and back-end vendor support, increasing IMU% and markdown allowance * Directed the cross-divisional "Journey to Brazil" curated shop to deliver $9M in incremental sales and deliver a successful competitive differentiation strategy: • Negotiated and managed needle-moving partnerships for Handbags, Accessories, Housewares, Cosmetics & Beauty, Food, and Jewelry categories
Education history
Image JOHNS HOPKINS UNIVERSITY

JOHNS HOPKINS UNIVERSITY

Bachelor of Science

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1501 Lincoln Blvd.#1014 Venice, CA. 90291