Mario Espinoza: Marketing Director

Greater Los Angeles Area • Lead development and implementation of marketing, advertising, and sales initiatives • Found innovative ways to connect with target audiences • Increased brand awareness and reach across multiple platforms • Directs and oversees all design and advertising ventures • Planned and executed campaigns for brand promotion and launching of new product lines • Conducted general market research to stay aware of trends and competitor's marketing movements • Gave insight for product development in regards to current market trends

Greater Los Angeles Area • Operates video cameras, on location or in the studio for the production of high-quality content. • Designs, transports, sets up, and operates production equipment, including audio and lighting equipment, for field and studio productions. • Computer edits video segments on a variety of digital formats. • Manages the posting of high-quality digital imagery onto all media platforms for a fast paced, nationally recognized backpack and outdoor accessories company. • Maintains and edits all digital resources for multiple brands. • Designs, develops, and manages e-commerce platforms for multiple brands. • Oversees all web-related media updates and acquires resources when needed. • Manages e-commerce platforms with regards to product imagery, graphics, and written content for multiple brands. • Maintains "the face of the brands" while staying up to date with trend forecasts. • Generates digital media (photo, video, graphics) that increases brand awareness. • Curating digital media content for all social media channels and for multiple brands. • Collaborates with other professionals in the industry for collaborations. • Manages social media content and marketing strategy calendar for all brands. • Engaging with other social media users that correlate with our brands and lifestyle. • Share and track analytics to then implement the gathered information in social media strategies and e-commerce marketing campaigns.

• Provided excellent customer in a fast pace environment. • Responsible for vendor/customer initiated transfers, claims, retail sales inventory, merchandising and sales reporting. •