Marisa Moran: Marketing Manager in Broomfield, CO

Chicago, IL - A premier natural history museum and one of the largest history museums in the world. Marketing Manager • Develop the strategic marketing plan to execute a $1.2M advertising budget to achieve $16M in revenue. • Manage integrated marketing campaigns; writes briefs, manages the creative, production, and budgets across digital, OOH, print, radio, video for four campaigns per year -Results for Wildlife Photographer of the Year include 90% lift in ad recall for opening weekend • Create brand guidelines and communications plan for SUE the T. rex Experience, an internationally traveling show • Oversee the Marketing Coordinator's projects and the Kemper Scholars' internship program • Set KPIs and analyzes results of advertising and marketing campaigns to recommend optimizations • Lead the SEM strategy and manages the digital agency relationship, managing to a 10.5% CTR and over $6 ROI • Content creation and strategy for email marketing program to 60K+ recipients • Develop influencer relationships including 150 influencers for the opening of SUE the T. rex • Oversight of brand standards and messaging through consumer channels to elevate institutional consistency • Analyze competitive activity for monthly reports and five-year strategic planning to inform executive-level decisions • Work cross-functionally to execute institutional goals (sales, operations, membership, PR, IT, exhibitions)

October 2016 - October 2017 • Project management for #1 product launch and #1 store opening of the year with media and merchandising program • Increased website traffic, CTR, time on site and sign-ups through SEO and AdWords strategy • Managed agency relationship with new PR team and Digital agency, resulting in higher performing media hits • Worked with cross-functional teams, operations, finance, and culinary, to increase SSS +7.49% over 2 years • Set standards for brand voice and corporate style guide to elevate brands position in the market • Organized advertising and promotions between multi-state franchisees and store operators to unify branding • Strategized and executed events to represent brand with breweries, charities, and festivals to increase awareness • Controlled digital media budget and schedules to optimize performance - reach, frequency, engagement • Oversaw product representation and execution for on-site photo and video production shoots • Monitored and evaluated promotion performance using online and in-store metrics - CPC, CTR, overbuy • Researched and vetted digital technology trends and advances in the hospitality industry • Designed dynamic content to increase social media engagement and following over 200% • Optimized Facebook Ad Accounts and budgets to increase reach and engagement • Increased digital engagement by designing and executing social media contests • Launched new CRM to utilize customer data and customer service, trained entire management team on utilization • Maintained website content for voice, accuracy, timeliness, and functionality