Mark Johnson: Brand Designer in Portland, OR

Create Brands/Brand Re-Design

• Manage communication and directives to contract designers • Initiate and conduct product development strategy meetings • Develop and update in-store directional and waypoint signage • Create prints and graphics for both home and apparel categories • Prepare table layout diagrams for in store products and displays • Maintain knowledge of current print/design trends, graphic techniques and software

• Manage communication, budget and directives to internal and external designers • Create product catalogs and marketing materials for online, print and trade shows • Develop event branding and waypoint graphics for indoor and outdoor events • Manage and ensure brand identity through the entire process of product development • Oversee tech pack production and propose new apparel artwork to big box retailers • Develop and ensure product creation time lines from start to finish

• Direct and assist in weekly retail product photo shoots • Concept and design promo ads, product displays and seasonal retail POP • Evaluate each marketing projects’ over-all aesthetics to assure brand integrity • Set up and lead meetings with vendors and buyers to forecast ad placements

• Manage the creative direction of all marketing initiatives for both print and web • Develop trade show booth graphics, layouts and product package design • Source printing companies for trade show and event collateral • Create functional design solutions for the sales and marketing team • Illustrate and design monthly ads for national and international publications

• Manage a creative team of two designers and two copywriters • Organize ad placement for clients such as Nike, Cricket, Mercedes Benz and others • Coordinate weekly strategy briefs, direct photo shoots and manage project budgets • Collect and organize all media files pertaining to the creation of the publication • Color correct images and maintain company share files

• Collect and organize all files to be used for print • Assist in building page templates • Assist in editing photography • Build leading page layouts