Mark Mclean: Brand/Marketing Manager in Oceanside, California

GENERAL MANAGER NORTH AMERICA | JAN 2020 – OCT 2021 • Led North American sales team to exceed budget goals by strategically aligning sales, marketing, and operations. • Successfully managed North America operations through the COVID-affected market, maximizing profitability by implementing efficient operational strategies and focusing on margin optimization. • Developed and executed strategic plans to enhance customer and distributor partnerships, leading to a successful expansion of the brand into nine new international markets and contributing to a 15% increase in regional revenue. • Managed a proactive approach with the Operations Team to enhance demand planning and product forecasting, leading to a substantial reduction to 'out of stocks'. • Presented detailed quarterly and annual reports to the Global team encompassing sales performance, marketing ROI, and market trends. Offered key data-driven recommendations to shape future business strategies. MARKETING MANAGER NORTH AMERICA | APR 2019 – JAN 2020 • Collaborated with the Global Marketing team on the creation of an annual global marketing strategy. • Led implementation of global strategy in domestic and distributor regions, improving segmentation, trade marketing cohesion and sales support • Managed a team of 13 regional brand ambassadors, increasing content production quality and frequency to drive brand awareness through strategic media and trade marketing efforts. • Implemented data-driven strategies to optimize regional event activation (both trade and consumer facing) resulting in reduced spend and enhanced brand visibility in the North American market.

• Led turnaround of a brand in decline by optimizing range assortment; enhancing key franchises, consolidating underperforming categories, balanced with trend/brand relevant innovation. • Developed key account plans, strengthening relationships with major retail and distributors driving core product growth and increasing brand presence through collaborative SMU offerings. • Managed and motivated a team of 11 high-performing sales professionals to exceed monthly targets through strategic guidance and support. • Drove collaboration across teams to devise a strategic merchandising plan for 'vertical retail' doors, leading to a 20% surge in women's business and expansion in key categories.

• Led the successful implementation of a global brand strategy, optimizing market processes and enhancing brand guidelines for increased global consistency and efficiency. • Directed digital marketing operations, optimizing audience targeting, content, SEO, social media, email campaigns, paid advertising, conversion rates, analytics, mobile initiatives, and customer satisfaction. • Spearheaded the development and successful launch of five core range products, resulting in three top-selling products for the brand. Implemented comprehensive global go-to-market strategies to guarantee success. • Managed a team of 20 Global Brand Ambassadors, setting and tracking KPIs to effectively communicate and amplify brand message through authentic story telling.

• Successfully created and executed a global marketing strategy that led to increased brand visibility and market share. • Directed brand and athlete social media campaigns, driving a significant increase in brand reach and engagement metrics. • Pioneered market research to pinpoint new market opportunities and boost revenue diversification strategies. Worked closely with global sales heads to formulate seasonal product line strategies. • Developed and implemented training programs for sales and trade marketing teams resulting in improved sales strategies and enhanced brand representation in the market.