mark ward: in greensboro, CA

• Digital (social), website and mobile marketing leadership • Mentor and motivation staff and agencies • Create marketing vision, strategy and roadmaps • Collaborate with cross functional teams (Executive, IT, Sales, CS and Marketing) • Oversee paid search, SEO, email, social media, display ads and retargeting efforts • Provide customer insight and data segmentation • Oversee web merchandizing for 80 brands • Work with external agencies and freelancers to accomplishment company goals • Lead customer acquisition and retention efforts • Oversee CX, UI, metric reports, A/B testing and customer feedback • Report on KPIs for website and sales performance to sr. management • Oversee creative direction and brand guidelines • Manage a team of designers and developers • Manage digital marketing budget allocation and reporting

• Global digital (social), print, ecommerce, website and mobile marketing leadership • Mentor and motivation staff of 60+ and in-house agency • Lead marketing initiatives across owned, earned and paid media • Oversee global corporate branding and marketing to over 3 million customers and 180,000 distributors in US, Canada, Mexico, UK, Australia, Hong Kong and Taiwan • Drive B2B and B2C customer acquisition through multi-channels (digital and traditional) • Coordinate public relations and celebrity marketing efforts • Direct and coaches 60 staff members (Marketing and Creative) • Manage all corporate marketing communications and branding strategies • Create marketing campaigns to effectively promote brands, categorie, and products • Collaborate with brand managers, technology group and creative department to build strategic creative briefs and marketing plans • Create and maintain global marketing plans and calendars • Manage cross functional teams including product manager

• Develop and execute targeted healthcare branding, patient acquisition & ecommerce marketing campaigns • Launched new pharma products and services using a physician network • Collaborate with design team to develop creative test strategies for both online and offline direct marketing programs • Collect and analyze campaign data to assess effectiveness and recommend adjustments • Maintain marketing budgets and negotiate cost of goods with vendors • Handle vendor relationships for online professional databases, email databases, email broadcast services, direct mail, printing, graphic design and more • Generate weekly forecasts and track KPI performance and success metrics of online and direct marketing campaigns • In-charge of large Pharma Accounts such as Boston Scientific, Amgen, Genentech, Pfizer, Covidien, Healthnet, Roche and more